One of the fastest-growing brands in off-road racing and riding has signed on as the new title sponsor for the country’s largest and longest-running dual sport series, the Beta AMA National Dual Sport Series.
“In recent years, Beta USA has become a major player in all aspects of off-road racing and recreational riding in the United States,” said AMA Chief Operations Officer Jeff Massey. “From the cutting-edge technology that they are engineering into their motorcycles to their expanded dealer network to signing some of today’s best off-road racers, Beta’s commitment is impressive.
“The AMA National Dual Sport Series is a great way for Beta to expose today’s serious dual-sport riders to their incredible bike lineup,” Massey said.
As part of Beta USA’s title sponsorship of the series, one lucky participant will win the choice of a 2015 Beta 430 or 500 RS model. The RS line is designed to the same performance standards as the company’s enduro race bikes, including the latest engine updates to the Beta RR lineup. RS bikes come from the factory with a Voyager GPS unit that features GPS, speed, tachometer, engine coolant temperature, a compass, an odometer, maps and more.
“Beta USA is proud to partner up with the AMA National Dual Sport Series for the next three years,” said Beta USA Marketing Manager Tim Pilg. “We have been watching the series grow every year and feel with our RS models sales booming, it makes perfect sense to get involved. Our goals are to not only offer goodie bags to all participants, but also have one of our local dealers display the bikes at most of the events so riders can see them in person.
“One lucky rider will win his or her choice of either a 430 or 500 RS at the end of the series so we hope this will encourage even more riders to show up and enjoy the series,” Pilg said.
The Beta AMA National Dual-Sport Series, created by the AMA in 1987, has become increasingly popular as off-road and street riders alike have turned to dual-sport recreation to experience the freedom of two wheels. The individual rides that make up the series take riders on day-long adventures on courses that range from flowing country roads to challenging singletrack trails.
Beta USA sells a wide range of two- and four-stroke off-road race bikes in addition to the RS dual-sport lineup. The company offers base models, Race Editions as well as its innovative Build Your Own Bike program, which allows new owners to have their new bikes built to order at the factory with custom suspension, ergonomic and power characteristics.