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Profile: MTA Distributing

If you took a look at MTA Distributing today, you’d probably never guess the company started out as a Goodyear motorcycle tire distributor and is one of the oldest Bridgestone powersports distributors in America, but that’s where it all began.

Profile: San Jose Harley-Davidson

San Jose Harley-Davidson has unique opportunities and challenges. The dealership is located just south of Silicon Valley in Central California, and a large percentage of the customer base either works in the tech industry or is tech-savvy.

Auctioning Up Opportunity

There are few things more exciting than attending a live auction, especially when you are interested in the item up for bid. The atmosphere can be contagious – one of high energy and competition.

GE Capital Launches Dealer Insights Portal

GE Capital, Commercial Distribution Finance has launched Dealer Insights, an online portal designed to give motorsports dealers relevant information on inventory, demographics and financing to help guide business decisions.

Yamaha Launches 2015 National Hunting and Fishing Day Sweepstakes

Yamaha Motor Corp., USA is supporting the National Hunting and Fishing Day again in 2015, and this year is giving away the all-new Yamaha Wolverine R-Spec in Hunter Green through an online sweepstakes at: www.yamahaoutdoors.com/nhfday.

Wolf, Scanlon Assume P&L Responsibility for Snowmobiles, Slingshot Respectively

Polaris Industries Inc. has announced that the responsibilities of retiring Vice President of Snowmobiles and Slingshot, Mike Jonikas, will be divided between two roles. Chris Wolf, currently general manager, Snowmobiles, will be promoted to vice president of that business, and Craig Scanlon will fill the role of vice president, Slingshot.

TCX Boots and Michelin Technical Soles

TCX Boots, a global leader in the design and manufacture of motorcycle footwear, has signed an exclusive agreement with Michelin to fit it’s premium motorcycle boots with Michelin high-performance technical soles.

Exide To Sponsor Technomag-Interwetten Team in Moto2

Exide Technologies will sponsor team Technomag-Interwetten in this season’s Moto2 World Championship. The Swiss team’s Dominique Aegerter won the German Grand Prix last year, and is among the favorites to win this year’s championship.

Strong Demand Fuels Zero’s Double-Digit Dealer Growth, Sales Team Additions

Zero Motorcycles recently announced that three new regional sales directors have been added to the company’s roster in the first quarter of 2015.

SpeedMob and STM Precision Machining Sign Exclusive US Distribution Agreement

SpeedMob has announced the addition of STM clutches, billet accessories, tools and handlebar mounted switches to its growing list of premium products. Effective immediately, SpeedMob, Inc. will now be the exclusive distributor for STM Precision Machined products in the United States.

Kawasaki Joins Team Lucas with Sponsorship of Multiple Lucas Oil Race Series

For the first time ever, Kawasaki Motors Corp., USA, will be lending sponsorship support in 2015 to multiple Lucas Oil racing activities including the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, and the Lucas Oil American Sprint Car Series.

Yamaha Launches “Build Your Own” Wolverine R-Spec Site

Yamaha Motor Corp., U.S.A., has launched a new Wolverine R-Spec “Build Your Own” website providing customers the opportunity to personalize and accessorize their vehicle online. Future Wolverine R-Spec customers can now see what their customized machine might look like via www.yamahawolverine.com.

Quicksilver Powersports Lubricants Partners With Valerie Thompson Racing Land Speed Racing Team

In 2015, Quicksilver Powersports Lubricants will help power seven-time land speed record holder Valerie Thompson on her quest to reach record speeds at the Southern California Timing Association (SCTA), East Coast Timing Association (ECTA) and Utah Salt Flats Racing Association (USFRA) events.

2015 Klock Werks Kustom Cycles Catalog

Klock Werks Kustom Cycles, a primary resource for innovative motorcycle parts, has announced its 2015 product catalog. The new catalog features and educates about all of Klock Werks Brand quality parts for Harley-Davidson, Honda, Kawasaki, Victory, and Indian Model Motorcycles, and more.

Harley-Davidson Rolls Out Integrated Campaign Celebrating Riders’ Individuality

Harley-Davidson Motor Company has debuted “Roll Your Own,” an integrated marketing campaign that evolves the company’s efforts to break the stereotype of who rides Harley-Davidson motorcycles and how they ride them.

Yamaha Viking VI Earns 2015 FinOvation Award

Yamaha Motor Corporation, U.S.A., was awarded the 2015 FinOvation Award from Farm Industry News magazine for its Viking VI Side-by-Side (SxS) utility vehicle. This is the second consecutive year Yamaha has received the award.