ATV/UTV Market Update
ATVs and UTVs are having a much better 2021 than 2020.
Pied Piper PSI: Harley-Davidson Dealerships Ranked No. 1 in 2021 for Responding to Website Customers
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number.
Can-Am, Rolling Stone Series Highlights 2021 Spyder, Ryker Models
In the five-part cross-country series, Clint Carter rides a Spyder RT and a Ryker to meet the artists, venues and recording studios that keep the music storytelling legacy alive.
ROHVA Board of Directors Elects Officers
The Recreational Off-Highway Vehicle Association Board of Directors elected Russ Brenan, senior advisor, government relations and public affairs, Kawasaki Motors Corp., U.S.A., as its chair.
MSF Board of Trustees Selects New Chair and Officers
Croft Long of Kawasaki Motors Corp., U.S.A. is the new chair of the MSF Board of Trustees.
Can-Am Commits to Bringing Change to Motorcycling’s Sexist Past
On International Women’s Day, Can-Am is celebrating women riders and is challenging the played out “biker” stereotypes in order to make open road riding a more inclusive place for women every day of the year.
Rock Legend JOAN JETT and Hip-Hop Star SAINt JHN Unite for Can-Am ‘Outliers’ Campaign
Together, the pair is taking part in a new Can-Am On-Road ad campaign called Outliers, which celebrates the diverse makeup of the on-road riding community.
Can-Am Commander Raises the Bar in 2021
New for 2021, Can-Am is going back to its roots with a completely redesigned Can-Am Commander.
Ski-Doo 2022 Model Lineup Focuses on Handling, Power and Agility
New for 2022, Ski-Doo is introducing Smart-Shox, the industry’s first semi-active suspension, on select models.
Mitas North America Appoints Lindeco Genuine Powersports as New U.S. Distributor
Mitas Moto North America appointed Lindeco Genuine Powersports as its newest U.S. distributor of Mitas powersports products including tires, tubes, tire mousse and accessories.
Wounded Veteran Awarded Custom Can-Am Spyder
Can-Am announced that Aubrey Hand, a 37-year-old combat-wounded veteran, has been awarded a custom Can-Am Spyder F3-S in honor of his sacrifice to his country and service to his community.
The Case for Karts
There are more than 160 kart tracks around the country, so there’s a good chance your dealership is not far from one.
Can-Am to Give Away Custom Motorcycle to Deserving Veteran
BRP has teamed up with the Road Warrior Foundation this Veterans Day to bring its “Adventure Therapy” mission to life.
A League of Its Own: Can-Am is Changing the Face of the On-Road Riding Industry
BRP and its Can-Am On-Road brand are accomplishing something traditional motorcycle manufacturers have been attempting to do for years: attracting new, younger and more diverse riders into the industry.
Wavve Boating Available on the 2021 Sea-Doo GTX Limited
Ahead of the handlebars on the new GTX Limited model, riders will find a full-color digital screen capable of running select mobile applications such as music, weather and for navigation, Wavve Boating.
Sea-Doo Reveals 2021 RXP-X 300
Designed to be the ultimate, supercharged on-water experience, the 2021 model delivers best-in-class acceleration along with a new water-gripping hull design for incredible handling.
