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Making Room for EVs: Part 1

Why you can’t afford to ignore electric powersports any longer.

Zero Motorcycles FXE
Can-Am Marks 50 Years of Innovation, Rebellion and Legendary Performance

Since its creation in 1973, Can-Am has challenged the norm.

Can-Am 50th anniversary
California Custom Trailers and Powersports

From horse trailers to powersports, this company has trotted through four decades of growth.

California Custom Trailers & Powersports
Can-Am and The Shoe Surgeon Unveil Special Collaboration

Can-Am and The Shoe Surgeon designed custom Can-Am Rykers and riding shoes that celebrate inclusivity, heritage and the love of the ride.

Can-Am, The Shoe Surgeon
Verge Motorcycles Opens First Flagship Store in Monaco

The world conquest of electric superbike manufacturer Verge Motorcycles continued when the company opened its first brick-and-mortar store in Monaco. The impressive flagship store also functions as a showroom and offers customers the opportunity to get to know the motorcycles that are revolutionising electric riding and find out more about Verge’s unique technology – the integrated rim

Can-Am Supports the 17th Edition of The International Female Ride Day

For the fourth consecutive year, Can-Am is a proud supporter of this worldwide event.

Can-Am, International Female Ride Day
Volcon Announces Expansion Into Canada

Volcon hired industry veteran Gerry Picard to lead sales.

Volcon logo
Indian Motorcycle Dealers Ranked Highest in New Study

Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer treatment between top-ranked brands and the others.

2023 Powersports ILE Trophy
Destination Dealership: I-90 Motorsports

I-90 Motorsports caters to both the techies in Seattle the rural folks of Central Washington with their varied interests.

New MIC Chairman and Officers Selected

Derek Brooks of Yamaha is the new chair of the board.

Motorcycle Industry Council
Can-Am Releases the Next Generation of Mid-CC Outlander ATVs

The new Outlander 700 and 500 and Outlander PRO HD7 and HD5 deliver recreational and utility riders unmatched value.

Outlander ATV PRO HD5
EagleRider Brings Club Offering, Guided Motorcycle Tours to Popular International Locations 

The growing rental adventure brand creates a sense of community for riders of all backgrounds and skill levels.

EagleRider
2023 Motorcycle Trends Part 2: EVs and Emerging Technology

These trends are growing — no doubt about it.

electric motorcycle, charging, EV, EVs, electric vehicle
Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Motorcycle Industry Council Announces New Board Members

Jeff Brown and Tim Calhoun return, and Marc McAllister is added.

Motorcycle Industry Council
Yamaha Dedicates Funds to Restore Trails Damaged by Wildfires

Outdoor Access Initiative’s Q3 grants support trail building, rehabilitation, maintenance and more.

Yamaha Outdoor Access Initiative