Making Room for EVs: Part 1
Why you can’t afford to ignore electric powersports any longer.
Can-Am Marks 50 Years of Innovation, Rebellion and Legendary Performance
Since its creation in 1973, Can-Am has challenged the norm.
California Custom Trailers and Powersports
From horse trailers to powersports, this company has trotted through four decades of growth.
Can-Am and The Shoe Surgeon Unveil Special Collaboration
Can-Am and The Shoe Surgeon designed custom Can-Am Rykers and riding shoes that celebrate inclusivity, heritage and the love of the ride.
Verge Motorcycles Opens First Flagship Store in Monaco
The world conquest of electric superbike manufacturer Verge Motorcycles continued when the company opened its first brick-and-mortar store in Monaco. The impressive flagship store also functions as a showroom and offers customers the opportunity to get to know the motorcycles that are revolutionising electric riding and find out more about Verge’s unique technology – the integrated rim
Can-Am Supports the 17th Edition of The International Female Ride Day
For the fourth consecutive year, Can-Am is a proud supporter of this worldwide event.
Volcon Announces Expansion Into Canada
Volcon hired industry veteran Gerry Picard to lead sales.
Indian Motorcycle Dealers Ranked Highest in New Study
Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer treatment between top-ranked brands and the others.
Destination Dealership: I-90 Motorsports
I-90 Motorsports caters to both the techies in Seattle the rural folks of Central Washington with their varied interests.
New MIC Chairman and Officers Selected
Derek Brooks of Yamaha is the new chair of the board.
Can-Am Releases the Next Generation of Mid-CC Outlander ATVs
The new Outlander 700 and 500 and Outlander PRO HD7 and HD5 deliver recreational and utility riders unmatched value.
EagleRider Brings Club Offering, Guided Motorcycle Tours to Popular International Locations
The growing rental adventure brand creates a sense of community for riders of all backgrounds and skill levels.
2023 Motorcycle Trends Part 2: EVs and Emerging Technology
These trends are growing — no doubt about it.
Can-Am Factory Racers Make History Winning Sixth Dakar Rally
Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.
Motorcycle Industry Council Announces New Board Members
Jeff Brown and Tim Calhoun return, and Marc McAllister is added.
Yamaha Dedicates Funds to Restore Trails Damaged by Wildfires
Outdoor Access Initiative’s Q3 grants support trail building, rehabilitation, maintenance and more.