Mitas North America Appoints Lindeco Genuine Powersports as New U.S. Distributor

Mitas Moto North America (N.A.), appointed Lindeco Genuine Powersports (LGP) as its newest U.S. distributor of Mitas powersports products including tires, tubes, tire mousse and accessories. Mitas Moto N.A. is a regional sales division of Mitas, part of the Trelleborg Group of Companies.

Jarrett King, regional manager – North America, explained, “We are excited about our new partnership with Lindeco Genuine Powersports. LGP’s passion and enthusiasm for motorcycling will resonate with our dedicated and rapidly growing customer base. Lindeco Genuine Powersports aligns well with our global network of distributors and is a great fit with our aggressive North American growth strategy.”

In a recent communication Andres Escobar, president of Lindeco Genuine Powersports, stated, “We are proud to be associated with a global brand like Mitas Tires. Mitas’ century long history of tire production and dedication to product quality will provide a strong position in the U.S. market. With the support of parent company Trelleborg, Mitas represents a stable and secure long term manufacturing partner. Their extensive and constantly growing product line and commitment to innovative product design are second to none. We are eager to begin representing the Mitas brand in the United States.”

Link: Mitas

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.