Arctic Cat Enters Agreement with Robby Gordon and Todd Romano’s SPEED RMG Partners
Arctic Cat Inc. has announced that it has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano, an aftermarket futurist.
Lacrecia Beurrier Looking to Strike Gold at Silver State 300
Fresh off another Mint 400 win, Team DragonFire/AZ West/Polaris UTV Pro Unlimited pilot Lacrecia Beurrier is ready to for the Best In The Desert Silver State 300 race on May 1-3. She is off to a great start, drawing the No. 1 starting position for Saturday’s race.
Lacrecia Beurrier Steps Up To The Unlimited Pro Class
Lacrecia Buerrier, the former Mint 400 Sportsman Class winner is removing the restrictions and moving up to the Unlimited Pro UTV Class starting with the UTV World Championship and continuing through the 2015 Best In The Desert series.
16th Annual Sand Sports Super Show
Epicenter of the UTV Industry
Racing for a Reason
Just two days away from the longest desert race in North America and the Highest Running Race in the country, a couple of racers are competing with a common goal: Raise money and awareness for causes near and dear to them.
UTV and ATV Brands By The Numbers
Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.
Royal Purple to Support Lacrecia Beurrier at the Mint 400
Global lubricant leader Royal Purple has stepped up to support “Pink” UTV racer Lacrecia Beurrier as she tackles The Mint 400 this year. The DragonFire-sponsored driver is the defending Sportsman Class champ, but she is looking to challenge the top pros this year.
PowersportsU Participants Named to Best Products Lists
Two of the top dealer-only magazines have recognized several PowersportsU supporters for innovative new products. Roland Sands Design, DragonFire, Kuryakyn, Mustang, Renthal and Vance & Hines were all honored by either Motorcycle & Powersports News or PowerSports Business.
DrangonFire Door Panels and Slammer Kits
DragonFire has found two items to improve on for the Polaris XP1K: the doors. Although visually stunning, most serious off-roaders would actually prefer something a bit more substantial. To that end, DragonFire introduces its new door panels and Slammer kits for the Polaris UTV.
UTV Market Overview
Call them UTVs, side-by-sides, ROVs or cash cows, the market for these machines has never been stronger.
New Mustang Elective Course Live on PowersportsU
The latest update invites viewers to take an up-close look at Mustang seats. The new video provides an insider’s view of the historic facilities in Three Rivers, Mass., and additional insight from Mustang founder Al Simmons, including the background on the company name.
PowersportsU Adds Video Elective Courses, How-To Videos to Curriculum
The how-to videos include the dialing in a Fuelpak system from Vance & Hines, shifters from DragonFire and a seat-install from Mustang.
CV Products Hires Powersports Veteran Scott Highland
Powersports and motorsports industry veteran Scott Highland has joined CV Products as the director of marketing and business development for the company’s “Everything Racing” operation. Over the past 20-plus years, Highland has held positions with JE Pistons, Xceldyne Technologies and CV Products. He was most recently the director of off-Road and sportbike markets for the Motorsport Aftermarket Group (MAG), concurrently serving as the general manager of UTV aftermarket supplier DragonFire.
2011’s Hottest Exhausts & Accessories
Power, performance and custom looks from top exhaust manufacturers.
MAG Appoints Creative Director
Motorsport Aftermarket Group (MAG), a family of leading brands and businesses in the motorsport industry has appointed Ross Berlanga as creative director in this newly created role.
Motorsport Aftermarket Group Names Scott Highland General Manager
Powersports industry veteran takes the reigns at DragonFire Racing