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MAG Appoints Creative Director

Motorsport Aftermarket Group (MAG), a family of leading brands and businesses in the motorsport industry has appointed Ross Berlanga as creative director in this newly created role.

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Motorsport Aftermarket Group (MAG), a family of leading brands and businesses in the motorsport industry has appointed Ross Berlanga as creative director in this newly created role.

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Berlanga comes to the company with a long history in the automotive sector, most recently working with MagnaFlow Exhaust Products and KTC Media Group. The new role gives MAG’s expanding marketing department a creative service option to provide to its family of businesses. In particular, the new role will provide company support in areas like print and digital creative development, web design, video, social media expansion and much more.

“The messages and delivery mechanisms for today’s branded marketing campaigns are changing rapidly, and we want MAG brands to have every advantage as the economy strengthens," said Eric Anderson, MAG’s VP of sales and marketing. "Adding this new creative director role helps share and leverage fundamental branding tactics, but also successful new technologies and techniques.  We welcome Ross because he brings new skills and extensive experience with him from the automotive industry.”
 
“I’m excited to be apart of the MAG Family” stated Berlanga, “I’m looking forward to assisting our brands in any of their creative needs. With my hard parts background and passion to design anything that goes with a motor, I’m eager to help strengthen our brand images in all market segments. Adding creative services to its brand portfolio is one more step toward MAG’s synergistic growth.”

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Companies operating in coordination with MAG include Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, Mustang Motorcycle Products, and DragonFire Racing among others. 

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