New MIC Chairman and Officers Selected

Derek Brooks of Yamaha is the new chair of the board.

The Motorcycle Industry Council (MIC) board of directors elected Derek Brooks as the new chair of the industry trade association on March 14, 2023 during the group’s first 2023 meeting. Brooks is the motorcycle product line manager at Yamaha Motor Corp., USA. John Hinz, CEO of KTM North America, Inc., was chosen to serve as vice chair, and Jim Woodruff, CEO of National Powersport Auctions, will remain secretary and treasurer.

The directors also welcomed two new board members. Bill Savino, senior manager of sales support for American Honda Motor Co., Inc., has replaced Honda’s Chuck Boderman, who has retired. Eric Sievers, director, sales planning and analysis for Kawasaki Motors Corp., U.S.A., has replaced Kawasaki’s Bill Jenkins, also now retired.

“It’s a great honor to be elected chair of MIC,” Brooks said. “Over the past couple of years, we’ve seen encouraging growth in our industry, no doubt spurred by the pandemic as people looked for new ways to recreate. We need to continue nurturing these new and returning riders, keeping them excited and engaged so they can pass their love and enthusiasm on to friends and family. This means I will be keenly focused on policy and market issues facing our industry, including ensuring motorized two-wheelers have a voice in transportation plans and that riders have access to OHV spaces. I also want to thank out-going Chair Chuck Boderman for his leadership and his unwavering support of the powersports industry and for MIC as its industry association.”

“This is truly a time of opportunity,” said Hinz. “MIC’s market expansion effort, Ride With Us, has shown great results, inspiring more people to consider motorcycling on the dirt or on the street. I look forward to continuing this effort and supporting MIC as we find more ways to open the doors to motorcycling to even more people.” 

“Together, we have done a remarkable job navigating the past few years, which were filled with unprecedented obstacles and surprises,” said Woodruff. “While our industry, like all others, will continue to face challenges, we are well-positioned at the MIC to serve the needs of our powersports industry — manufacturers, aftermarket, dealers, services, and of course our riders and customers. I look forward to continuing my role as secretary/treasurer.”

This year’s MIC board includes representation from across powersports:

  • Chair of the Board Derek Brooks, Yamaha Motor Corp., USA
  • Vice Chairman John Hinz, KTM North America Inc.
  • Secretary/Treasurer Jim Woodruff, National Powersport Auctions


  • Jeff Brown, EagleRider
  • Tim Calhoun, Tim Calhoun Powersports Consulting
  • Kerry Graeber, Suzuki Motor USA, LLC
  • Robin Hartfiel, Dealernews
  • Erik Larson, Piaggio Group Americas
  • Joey Lindahl, Polaris Inc.
  • Rod Lopusnak, Triumph Motorcycles America
  • Marc McAllister, Tucker Powersports
  • Shawn McLean, BMW Motorrad USA
  • Jeff Proctor, BRP Inc.
  • Bill Savino, American Honda Motor Co., Inc.
  • Eric Siever, Kawasaki Motors Corp., U.S.A.

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