Verge Motorcycles Opens First Flagship Store in Monaco

The world conquest of electric superbike manufacturer Verge Motorcycles continued when the company opened its first brick-and-mortar store in Monaco. The impressive flagship store also functions as a showroom and offers customers the opportunity to get to know the motorcycles that are revolutionising electric riding and find out more about Verge’s unique technology – the integrated rim motor inside the rear wheel.

“It is an honour for us to open our first store precisely in Monaco, the home of world motorsports. Monaco is an excellent and important place for us in terms of both its location and the purchasing power of the clientele. Now Verge fans, especially those living in Southern Europe, can easily get to know our bikes at any time,” says Tuomo Lehtimäki, CEO of Verge Motorcycles.

Up until now, Verge superbikes have only been available for test rides in Europe in connection with large events and trade fairs, as well as on the almost fully booked test ride days offered as part of the Ride Beyond tour. The new flagship store in Monaco serves as a permanent test ride centre all year round. More information about the store and test rides can be found on the Verge website.

Royal reception

The opening week of the flagship store took a royal turn when His Serene Highness Prince Albert II of Monaco visited the store in connection with the Monaco GP. Other special guests included representatives of Princess Charlene’s charity organisation, as well as several influencers and top names from the world of motorsports. During their visit, the guests of honour were shown Verge’s pioneering electric superbikes and technology.

Alongside Verge’s core team, His Serene Highness Prince Albert II was welcomed by F1 legend Mika Häkkinen, whose exclusive signature edition modelwith a limited run of just 100 bikes, was recently unveiled. The new superbike has attracted enormous interest around the world.

The Monaco flagship store of Verge Motorcycles is open Monday to Friday from 10am to 6pm and weekends from 12pm to 6pm. The address is Le Park Palace, 27 Avenue de la Costa, 98000 Monaco.

You May Also Like

Cardo Systems Joins Forces With Helmet House to Expand Distribution Nationwide

Revolutionizing motorcycle communication through an exciting collaboration.

Cardo Systems, Helmet House logos

Cardo Systems Ltd. has announced a dynamic partnership with industry leader Helmet House. This collaboration marks a significant step forward in expanding the distribution of Cardo Systems' groundbreaking communication solutions, including the PACKTALK EDGE, through Helmet House's extensive network of dealer locations.

As a pioneering force in the powersports industry for over 50 years, Helmet House has consistently pushed the boundaries to bring the best products to the motorcycle industry. This partnership with Cardo Systems underscores its commitment to enhancing the riding experience.

AIMExpo, MPN Partner for Disruptive Thinking Education Series

The Disruptive Thinking education series will run on Tuesday and Wednesday, Feb. 6-7.

AIMEXPO logo 2024
Honda Launches ‘Embrace the Pursuit’ Sweepstakes with Partners TrueTimber and Jack Link’s

The Grand Prize includes a Pioneer 1000-5 side-by-side featuring TrueTimber Atera Camo.

Embrace the Pursuit Sweepstakes
Mips Pioneers Industry Helmet Testing

Reducing environmental impact, lead time and costs.

Mips Safety Symposium
Drag Specialties Welcomes New Northeast Sales Rep

James Hunts will cover the Long Island, New York, area.

James Hunt

Other Posts

Segway Partners With Evolution Powersports for Villain SX10 Performance Aftermarket Accessories

EVP will introduce and debut a fully-custom Segway Villain at the Sand Sport Super Show.

Villain SX10
LAND Closes Series A Round ‘Oversubscribed’

The e-Moto manufacturer has raised more than $7 million to date.

LAND logo
Verge Motorcycles Appoints New Top Talent to Its Team

The appointments are part of Verge’s international growth strategy, which aims to put the company in a leading position in electric motorcycling.

Alan Foster, Haydn Baker