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IMS Launches ContinueTheRide.com

A renewed industry momentum with reported increased sales of motorcycles amid the COVID-19 pandemic presents a great time for returning riders as well as those looking for safer transportation alternatives, and even new riders, to begin exploring the diverse lifestyle of motorcycling.

Increasing Recreational Facilities, Participants Lead to Increase in Global Off-Road Vehicles Sales

Growing off-road activities and increasing preference for off-road motorcycling and dirt bike events are amongst the major aspects subsidizing to the regional growth.

Harley-Davidson Announces 1st Quarter Results

The company’s More Roads to Harley-Davidson accelerated plan for growth continued to progress and delivered results.

Harley-Davidson Reports Third Quarter 2016 Earnings

Harley-Davidson worldwide retail motorcycle sales in the third quarter were down 4.5 percent, primarily on weak U.S. industry trends. Harley-Davidson retail motorcycle sales in the U.S. were down 7.1 percent compared to the year-ago quarter, with the overall U.S. industry also down for the same period.

BRP Reports 18 Percent Increase in Fiscal Year 2016 First-Quarter Results

BRP Inc. has reported its financial results for the three-month period ended April 30, 2015 with strong revenues of $898.1 million, an 18% increase compared to the first quarter of FY2015.

SP Connect Appoints Ryan Lewis as National Sales Manager

Lewis joins SP Connect following a distinguished 20-year tenure in powersports.

Answer Racing to Support Wisconsin ATV/UTV Rider Training and Ambassador Program

Ambassadors will encourage youth to register for ATV Rider Safety Training and to follow important safety practices.

Answer Racing Wisconsin Ambassadors
Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 PWC Updates

Find out what’s the latest with the new personal watercraft lines from Yamaha, Sea-Doo and Kawasaki.

personal watercraft, PWC
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Kawasaki Motors Corp. U.S.A Appoints New President

Naoki Kawaguchi most recently served as the executive vice president, four-wheel business.

Naoki Kawaguchi
Segway Powersports Adds 2 Regional Business Managers and Field Marketing Manager

Shea Fouchek and Stephen Schoen will fill regional business manager roles, with Jake McGeorge tapped for the new field marketing manager position.

Steve Schoen, Shea Fouchek, Jake McGeorge
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

Motorcycle dealership F&I
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Suzuki Manufacturing of America Corp. Becomes Subsidiary of Suzuki Motor USA, LLC

By consolidating its ATV sales and production arms, Suzuki looks to strengthen overall ATV business.

Suzuki ATV assembly
RumbleOn Appoints Brandy Treadway as Senior Vice President and Chief Legal Officer

Treadway brings over two decades of legal expertise.

Brandy Treadway