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ASA Electronics Promotes Mark Wojtys to Heavy Duty Industry Manager

With the previous heavy duty industry manager’s retirement, Mark Wojtys was lined up and trained to take the reins at ASA Electronics. He will be overseeing the agriculture, construction and powersports divisions.

Steaks High As U.S. Beef Industry Seeks Tariffs On Small Displacement European Bikes

The Office of United States Trade Representative requested comments on Dec. 28 regarding its proposal to include tariffs on motorcycles with an engine size between 51cc and 500cc imported from the European Union.

Consider These Trends for 2017 Growth

Dealers Can Drive loyalty and Instill confidence with New F&I Products By Glenice Wilder 2016 has been a year of change for powersports dealers. Post-recession, the industry saw some positive growth in the powersports space. This has been primarily due to independent dealer sales of pre-owned inventories over new motorcycle sales. New lenders entered the

Answering the Industry’s Most Frequently Asked Question

[dropcap]H[/dropcap]ow many unit sales should a dealership get from the traffic it saw last month? That question has been the single most difficult puzzle for dealership owners and general managers to solve in the motorcycle industry. Unfortunately for many, it remains a mystery, meaning dealerships are making critical business decisions, like staffing levels and unit

Dealer Registration for 2016 AIMExpo Experiences Significant Growth

With less than two months remaining until the fourth annual American International Motorcycle Expo (AIMExpo), dealer registration for the 2016 show has reached an all-time high, demonstrating exceptional year-on-year growth.

Business-Focused Peer Groups Growing Amid Sluggish Industry Unit Sales

The percentage of powersports and motorcycle dealerships involved in peer review business groups known as 20 clubs is expected to reach a new high this fall. The increase in participation is industry-wide, with more OEMs and dealerships scrutinizing their retail practices as the industry’s new unit sales have remained largely stagnant.

Shifting Gears: Following the Movers and Shakers in the Powersports Industry

Cat is out of the bag! Erik Nelson was promoted to VP and general manager of Arctic Cat’s snowmobile division and international sales, effective immediately. Patricia Jones also joins the company as chief human resources officer. Nelson succeeds Brad Darling and Jones succeeds William Nee, both of whom are pursuing other opportunities. “We are pleased

The American International Motorcycle Expo Continues Growth in Year Three

Nearly 19,000 attendees flocked to Orlando in October for the third edition of AIMExpo, drawing international visitors from more than 50 countries and all 50 U.S. states. With a record number of exhibitors, there was plenty for dealers, consumers and the media to see and engage with.

Strong Demand Fuels Zero’s Double-Digit Dealer Growth, Sales Team Additions

Zero Motorcycles recently announced that three new regional sales directors have been added to the company’s roster in the first quarter of 2015.

AIMExpo Demonstrates Strong Growth in its Second Year

With sincere thanks to the more than 18,000 attendees from more than 50 countries, the second annual American International Motorcycle Expo drew increased attendance from exhibitors, trade attendees, consumers and key members of the media. With 501 exhibitors in its second year, AIMExpo featured vehicle manufacturers and companies that deal in accessories, business products, apparel/gear,

EICMA Gives New Momentum to the Industry Following Milan Show

EICMA noted an influx of visitors and a noticeable excitement among trade operators at the 71st International Motorcycle Exhibition (EICMA). Authoritative representatives from the institutions in attendance all contributed to confirming the roles of both Italy and EICMA as a model of excellence for two-wheel vehicles, said the company.

Bell Helmets Appoints Industry Veteran to EMEA Sales and Marketing Position

Ash Kane spent 12 years in international sales for Fox, during which point he helped grow the company nearly seven-fold from 1996 to 1997. He will be responsible for the day-to-day management of Bell’s EMEA distributors and related sales forces, while simultaneously working to develop new distribution channels.

Motorcycle Industry Council Focuses on Recruiting Dealers

Having recently expanded its membership to include powersports dealers and retailers, the Motorcycle Industry Council is now proactively reaching out to them regarding the new membership class and its significant benefits. So far, the MIC has signed up more than 150 dealer/retailer locations representing congressional districts in 38 states.

Motorcycle Industry Council Webinar Series Focuses on Marketing Strategies

In an effort to help new MIC dealer members grow their businesses, the Motorcycle Industry Council is hosting six webinars conducted by growth strategist, best-selling author and motorcycle enthusiast David Nour. The hour-long, monthly, interactive webinars focus on Nour’s specialty: social market leadership. At their core, they are designed to help businesses market themselves more effectively.

Government Tax Credit Extension for Electric Vehicles Promises Growth for Brammo Customers

The federal tax credit for electric motorcycles and other two- and three-wheeled vehicles has been extended through 2012 and 2013. With this extension, electric motorcycle enthusiasts will continue to receive personal tax incentives when purchasing the Enertia Plus, Empulse and Empulse R models.

VP Racing Fuels Adds Industry Veteran to Consumer Product Sales Team

James Rugg, who most recently served as national sales manager for Royal Purple Lubricants, will serve as business development manager – automotive, consumer products to support the company’s growing consumer market.