Scooters & Trikes
Although they both appeared a half century ago, two old products are new concepts again.
Selling Skills
The “trick” to selling more units is learning how to build more value.
The Wonderful World Of Widgets
A rundown of some of the new product highlights and lowlights worth sharing.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
Insurance Issues
Establishing your dealership as an insurance collision repair business could be profitable for your service department.
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
Dealing With The “Verts”
How to identify which personality type you’re dealing with – introvert or extrovert – and change your sales method accordingly.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.