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Motorcycle Helmet Market in the U.S.

Looking for some easy money? With a little product knowledge and some basic sales techniques, you can transform an underperforming section of your dealership into the leading profit center that it should be! The margin is better, the floorspace requirements are minimal compared to unit sales and the buy in is a lot less… so

No Limit Wheels Intimidator Wheel

No Limit Wheels’ Intimidator wheel features a virtually indestructible double reinforced rim edge, 1,100 lb. load rating and the exclusive No Limit hybrid tire bead retention system.

Motive Retail Releases Powersports Data Standards

Motive Retail has just announced the release of a new, standards-based solution for integration of systems across the powersports industry. Powersports Data Standards (PDS) offers a comprehensive approach for powersports manufacturers and other suppliers to enable data sharing and tighter coordination with dealers.

Indian Scout Used in Guinness World Records Wall of Death Speed Title

Indian Motorcycle has announced that accomplished English road racer and daredevil TV presenter Guy Martin used an Indian Scout motorcycle to prepare for a new world record he recently set for the fastest speed around a ‘Wall of Death’.

ATV Safety Institute To Offer Free ATV Safety Training

The ATV Safety Institute will provide free rider training for the third straight year during ATV Safety Week. The ASI is again working with partners across America who are volunteering to provide free ATV RiderCourses and other safety education June 3-12.

Race-Driven Inc. MudRat Rotors

Race-Driven Inc has announced the new MudRat rotor, which has been tested over numerous years in an effort to extend the life of brake pads in excessive mud and other abrasive conditions.

Alternative Profit Centers

When somebody asks you what you do for a living, do you automatically answer that you are in the motorcycle business? We all tend to identify powersports dealers as “motorcycle” dealers… however there are a growing number of alternative profit centers.

Second-Annual Veterans Charity Ride to Sturgis Announced

Starting in Los Angeles on July 30, the nine-day ride to Sturgis, SD will provide 20 veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life.

Indian Motorcycle Sells Out of its New Limited Edition Jack Daniel’s Indian Springfield and Chief Vintage

Indian Motorcycle has announced the availability of Limited Edition Jack Daniel’s Indian Springfield and Indian Chief Vintage motorcycle models. Created to commemorate the 150th anniversary of the Jack Daniel Distillery, which was registered in 1866, each model will be produced in extremely limited numbers not to exceed 150 total units.

Victory Motorcycles Announces Daytona Bike Week Plans

Victory Motorcycles will be coming into the 75th anniversary of Daytona Bike Week, March 5-12, led by the new Victory Octane, with demo rides, performance demonstrations, custom bike displays, organized rides and much more including the presenting sponsorship of the historic Daytona 200 roadrace featuring the Victory Octane as the official pace bike for 2016.

ATV/UTV Market Overview

Opportunity is Knocking [dropcap]T[/dropcap]he final 2015 sales numbers have just been tabulated by the Motorcycle Industry Council (MIC) and the result is… drum roll please… FLAT. Okay, no real surprise to the dealers in the trenches. At just under 730,000 units the grand total of motorcycle and ATV sales combined was actually up 2.2% over

A Tough December

Mother nauture nuetralizes winter sales [dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that December was another tough month for dealers across North America. Indeed, it appears that the weakness in November intensified somewhat in December, which ended 2015 on a bit of a sour note. While there was some talk of slow traffic trends, and

Celebrate the 75th Annual Daytona Bike Week With Indian Motorcycle

This year Indian Motorcycle again has a full schedule of events, including demo rides, new models, vintage & custom bike displays, racing, organized rides and much more during the 75th anniversary of Daytona Bike Week, March 5-12.

Victory Announces its 2017 Octane Motorcycle

The all-new 2017 Victory Octane is the two-wheeled expression of the muscle car concept, with a modern twist. A 1200cc, liquid-cooled V-twin—Victory’s first-ever liquid-cooled engine—utilizes dual overhead cams and four-valve heads to rev beyond 8000 rpm and put down an authoritative 104 horsepower.

STI Supports UTV World Championships

STI Tire & Wheel will support the 2016 Polaris RZR UTV World Championship powered by Monster Energy in Laughlin, Nevada. As an Official Sponsor of the 2nd annual event, STI Tire & Wheel will be on site with product displays, and will award new STI Tire & Wheel products to winners of the event’s Family Poker Run.

The UTV World Championship Returns to Laughlin, Nevada

As the 2016 Polaris RZR UTV World Championship Powered By Monster Energy kicks off in Laughlin, Nevada this week, more than 200 teams pre-entered in the race. With more than $100,000 in cash and prizes on the line, the top UTV racers in the world are out in force.