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Big News From Big Buck!

In early June, Yamaha assembled the media in South Carolina for the unveiling of its 2017 ATV/UTV product lines.

God Bless Muhammad Ali, Motorcycles & Midgets

Rick Fairless gives his input on his shop and midget wrestling.

Super Daves UTV Bushings Kits

Super Daves has announced kits for the 2016 Polaris UTV General, RZR and Ranger models. Super Tuff bushings have featured exclusive quality processes and American made materials that differentiate them from others.

Suzuki’s Kerry Graeber Joins MIC Board of Directors

Kerry Graeber, vice president of MC/ATV sales and marketing at Suzuki Motor of America, Inc., will be representing Suzuki as a new member on the Motorcycle Industry Council Board of Directors.

Indian Motorcycle Announces 76th Sturgis Rally Plans

Indian Motorcycle has announced its power-packed itinerary for the 76th annual Sturgis Motorcycle Rally, which formally runs August 8 – 14 in Sturgis, South Dakota. The brand will offer demo rides on three diverse and newly released models.

Seizmik VersaVent Windshield

Seizmik’s VersaVent windshield has two very cleverly designed vents that let UTV drivers and passengers independently control how much airflow comes into the cab, where the air hits them, and also has a defogging feature.

April Sales Slow Down

Our latest survey of powersports dealers indicates the building retail sales momentum that powersports dealer have seen since late January came to an end in April.

Printing All The News That Fits

Company employees who are retiring or beginning new jobs in the motorcycle and powersports industry.

Whiskey Grade

Located in the bustling neighborhood of Ohio City just outside of downtown Cleveland, Ohio is home base for Whiskey Grade, a moto fashion and fuel-inspired apparel store.

Indian Motorcycle racing Announces its Return to AMA Pro Flat Track

Indian Motorcycle has announced its re-entry into the AMA Pro Flat Track series with its first full-factory racing effort since the 1950s. The Indian Motorcycle Racing Team will contest the series with the all-new and proprietary Scout FTR 750 liquid-cooled 750cc four-valve V-Twin competition engine.

QuadBoss ATV/UTV Windshields

QuadBoss has expanded the applications for its line of ATV/UTV windshields in order to meet the needs of UTV riders everywhere. The addition of these new applications offers riders a more robust product line and the ability to customize their UTVs.

Rick Fairless Day? You’re Kidding, Right?

Hey Ma, I have some pretty big news, our home town, the city of Irving, Texas, issued a proclamation declaring March 26, 2016 ­Rick Fairless Day! I was absolutely blown away at receiving such an honor!

Will History Repeat Itself?

Recently, there has arisen two relatively new players in the American motorcycle market. They are, of course, Victory and Indian, and they are changing their own futures.

New Study Ranks Ducati Dealers Highest For Third Straight Year

Ducati dealerships were the top ranked brand in the recently released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which

Rigg Gear RZR Door Bags

Nelson Rigg’s powersports luggage line of UTV and Off-Road accessories under the Rigg Gear Brand features front and rear upper bags that solve the common issue of smashing your knee into the door by adding a generous EVA foam protective pad, while still offering over 3 liters of storage in the adjacent zippered pocket.

Victory Launches ‘The Road Home Challenge’ for Iraq and Afghanistan Veterans of America

Victory Motorcycles invites everyone to take “The Road Home Challenge” and make a contribution to Iraq and Afghanistan Veterans of America (IAVA), an organization committed to providing support and resources to the newest generation of U.S. military veterans. The goal of The Road Home Challenge is to raise $100,000 by end of May.