Citi Retail Services and BRP Announce New Financial Services Agreement

Citi Retail Services has announced it has signed a long-term financing services agreement with BRP. This new relationship will leverage Citi Retail Services’ experience as a trusted organization in providing private label credit card services to help BRP expand its retail services for customers.

During the term of the agreement, Citi Retail Services will provide a consumer revolving credit card program to finance the purchase of BRP’s powersports vehicles and other related products and services.

“Citi Retail Services is always seeking strategic partnerships with premium brands such as BRP that have the opportunity to expand high-quality retail offerings to customers,” said Craig Vallorano, Head of Citi Retail Services. “We look forward to the start of a great new relationship with BRP and are excited about the opportunity to help support their growth and position as an industry leader.”

Citi Retail Services’ new partnership with BRP will include support for a new online dealer portal, which will provide authorized BRP dealers with an easily accessible, streamlined experience for new applications and transactions. Additionally, authorized BRP dealers will have access to expertise and market-leading solutions for providing information to cardholders on all the latest offerings and services.

“Our agreement with Citi Retail Services will give consumers even more options when purchasing BRP products across our Ski-Doo, Sea-Doo and Can-Am brands,” said Bernard Guy, Vice-President, Regional General Manager, North America. “We believe that this agreement improves the value proposition we offer our North American dealers and further supports both dealer and BRP growth.”

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.