ARGO has announced the addition of two new sales roles to its Vehicle Division. Effective immediately, Kevin Asselin has been named vice president of Sales & Marketing, while Denny Turnbull has been named U.S. Eastern Regional sales manager (RSM). Both are experienced powersports veterans who will play integral roles as the company seeks to bolster its retail sales and distribution across North America.

With proven experience in new business and product development, sales and marketing, as well as wholesale and retail program roll outs, Asselin is a seasoned executive leader whose prior career experience will be leveraged to help further build and execute ARGO XTV’s aggressive growth strategy. Most recently Asselin operated a family business, prior to that he spent 13 years with Arctic Cat, where he served in various roles including district sales manager, regional sales manager and most recently as director of sales. Asselin will oversee worldwide sales for the company’s Vehicle Division.

Turnbull meanwhile, joins previously announced new hire, Nate Miller as one of the company’s two recently created regional sales manager roles. Turnbull will assume responsibility for leading and growing ARGO’s commercial and recreational markets in the eastern United States, in addition to growing the brand’s burgeoning dealer footprint. He joins ARGO from BRP Evinrude; one of the world’s most respected outboard engine manufacturers and also has many years of experience from his time at Arctic Cat, where he served as a district sales manager and from his time running a Honda, Yamaha and Sea-Doo dealership in Texas.

These two new additions to the sales team bolster the company’s recent territory realignment which splits the United States into two regions and 10 sales districts.

Numerous senior leadership positions have also been created as the company continues to move forward with its plan to significantly grow business in the Vehicle Division and increase profitability for dealers. Effective immediately, Mike Kelly has been named product/dealer development manager, while Tom Polanic has been named product support manager. Kelly will assume responsibility for streamlining ARGO’s ambitious dealer development strategy and improving the company’s overall product offering. Polanic meanwhile, has been tasked with growing the company’s accessory and garments line-up, in addition to tripling PG&A sales. Both have been with the company for more 15 years.

Brad Darling, president of ARGO commented, “With these two new hires and our recent sales team and territory realignment, the final building blocks are now in place as the company looks to kick off the new year with a bang. 2017 is a flagship year for us as it’s the 50th anniversary of the ARGO and I’m confident that our now established sales team has the right mix of knowledge, experience and drive to not only take advantage of this important milestone but also to take both our company and our loyal dealers to that next level of success and profitability.”