Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers
V-Twin Rumblings
V-Twin Rumblings: The Vibe From The V-Twin Expo.
The Habitual Dealer
Seven Habits Of Highly Effective Powersports Dealers.
Oil Intel
Are Full Synthetics The Hot Ticket?
Winning Incentives
New ideas for motivating sales staff.
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
Powersports Sales Certification
Selling skills are not just applicable on the showroom floor, they’re also beneficial in every department in the dealership.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
My Name Is Otis . . .
Remember discretionary income does not mean disposable income!
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
Scooters & Trikes
Although they both appeared a half century ago, two old products are new concepts again.
Lost Sales
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Selling Skills
The “trick” to selling more units is learning how to build more value.