Mike Landis Promoted to ASA Electronics’ Midwest Regional Sales Manager
With an effort to continually grow its employees, ASA Electronics has promoted Mike Landis to Midwest Regional Sales Manager of its Marine Division. His new role will be to represent ASA Electronics to the entire Midwest region.
BMW Motorrad USA to Sponsor Sisters’ Centennial Motorcycle Ride
BMW Motorrad USA will be the title sponsor of the Sisters’ Centennial Motorcycle Ride, a cross country motorcycle adventure for women. BMW Motorrad USA will provide motorcycles for the ride organizer and staff, and BMW North America will provide X5 chase vehicles and a 7 Series photography-equipped vehicle along the entire route.
Vista Outdoor Completes Acquisition of BRG Sports, Inc.’s Action Sports Division
Vista Outdoor Inc. announced on April 1, 2016, it completed the acquisition of BRG Sports Inc.’s (BRG Sports) Action Sports division, which was operated by Bell Sports Corp. The acquisition includes the brands Bell and Giro, and C-Preme and Blackburn.
Kerry Graeber Joins Suzuki as its Vice President of Sales and Marketing
Suzuki Motor of America Inc., (SMAI) has announced the appointment of Kerry Graeber as the company’s new vice president, sales and marketing. A former executive with the company, Graeber rejoins Suzuki to focus on strengthening the Suzuki brand in the American powersports market and expand the company’s recent sales success.
Wells Fargo Commercial Distribution Finance Announces Financing Extension for KTM
Wells Fargo Commercial Distribution Finance has extended its inventory financing program through 2020 with KTM. The extension will be used to support dealership floor plan financing of motocross bikes as well as off-road and street motorcycles.
Motorcycle SUPERSHOW
With seven giant halls and 500,000 square-feet of show space, there’s a reason the Toronto, Canada show in January is called the Motorcycle Supershow. It’s the North American International Motorcycle SUPERSHOW to call it by its full name, and it has taken place over a three-day weekend in January every year for the past 40 years.
Changing the Conversation
Many who have used a scala rider Bluetooth system from Cardo Systems, Inc., say it has changed their riding life permanently. Like the world before cell phones, riders tend to forget how difficult it was to communicate before Cardo’s Bluetooth technology existed.
Kung Fu Cycles Reloaded
Thus begins the next episode of the continuing saga of KFC dealership GM Grasshopper and his quest for motorcycle dealership nirvana… or at least keeping the doors open and the lights on.
J.W. Childs Associates Announces Investment In Comoto Holdings, Inc.
Investment funds managed by J.W. Childs Associates, L.P. has announced the recent closing of an investment in a newly formed holding company, Comoto Holdings, Inc., dedicated to motorcycle enthusiasts alongside the founders and equity holders of RevZilla Motorsports, LLC.
Motorcycle Taiwan Scales Up 2016 Show with Focus on Sourcing and Custom Parts
The Motorcycle Taiwan 2016 exhibition is set to be held April 6-9 at the Taipei World Trade Center (TWTC) Exhibition Hall 1. A total of 160 exhibitors will be participating in the event, with 348 booths.
ATV/UTV Market Overview
Opportunity is Knocking [dropcap]T[/dropcap]he final 2015 sales numbers have just been tabulated by the Motorcycle Industry Council (MIC) and the result is… drum roll please… FLAT. Okay, no real surprise to the dealers in the trenches. At just under 730,000 units the grand total of motorcycle and ATV sales combined was actually up 2.2% over
Vista Outdoor to Acquire Bell, Giro and Blackburn
Vista Outdoor Inc. has entered into a definitive agreement with BRG Sports, Inc. to acquire BRG Sports’ Action Sports division, which includes the Bell, Giro, C-Preme and Blackburn brands. The acquisition adds helmets for cycling, snow sports, and powersports, as well as goggles, footwear and a variety of cycling accessories and research and product development capabilities.
Kuryakyn Unveils Rebranding, Capitalizes On ‘NXT25’ Program
Kuryakyn Holdings, LLC has unveiled a new corporate brand identity and logo. The rebranding represents the ongoing successful transition resulting from the “NXT25” program launched in 2014 by Kuryakyn President Holger Mohr.
STI Supports UTV World Championships
STI Tire & Wheel will support the 2016 Polaris RZR UTV World Championship powered by Monster Energy in Laughlin, Nevada. As an Official Sponsor of the 2nd annual event, STI Tire & Wheel will be on site with product displays, and will award new STI Tire & Wheel products to winners of the event’s Family Poker Run.
AirHawk International Chooses VTM as its PR and Marketing Agency
AirHawk International, makers of the AirHawk comfort seating system, has announced the appointment of V-Twin Marketing to assist with its marketing efforts in 2016.
AIMExpo Recognized as a 2015 ‘Fastest 50’ Show
Last October’s third annual American International Motorcycle Expo (AIMExpo) brought the powersports industry under one roof at Orlando’s Orange County Convention Center (OCCC) and continued to show impressive growth. The event’s noteworthy gains were recognized for the second consecutive year in the annual Trade Show Executive “Fastest 50”.
