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STI Supports UTV World Championships

STI Tire & Wheel will support the 2016 Polaris RZR UTV World Championship powered by Monster Energy in Laughlin, Nevada. As an Official Sponsor of the 2nd annual event, STI Tire & Wheel will be on site with product displays, and will award new STI Tire & Wheel products to winners of the event’s Family Poker Run.

AirHawk International Chooses VTM as its PR and Marketing Agency

AirHawk International, makers of the AirHawk comfort seating system, has announced the appointment of V-Twin Marketing to assist with its marketing efforts in 2016.

AIMExpo Recognized as a 2015 ‘Fastest 50’ Show

Last October’s third annual American International Motorcycle Expo (AIMExpo) brought the powersports industry under one roof at Orlando’s Orange County Convention Center (OCCC) and continued to show impressive growth. The event’s noteworthy gains were recognized for the second consecutive year in the annual Trade Show Executive “Fastest 50”.

Printing All The News That Fits

The motorcycle and powersports industry has kicked off 2016, and the movers and shakers haven’t slowed down. See the latest here.

V-Twin Expo – A Success Story 16 Years In The Making

For nearly two decades, the V-Twin Expo has brought together business-minded industry professionals each February to network, collaborate and exhibit the latest products for the V-Twin market.

Yamaha to Sponsor Lucas Oil Regional Off-Road Series, Arizona

Yamaha Racing teams up with the Lucas Oil Regional Off Road Series (LORORS), Arizona for a solid three-year commitment as the Official Presenting Sponsor beginning in 2016.

Danny Gray Custom Motorcycle Seats Chooses VTM as its PR and Marketing Agency

High End Seating Solutions, makers of Danny Gray custom seats has announced the appointment of V-Twin Marketing to assist with its marketing efforts in 2016.

Polaris Reports 2015 Fourth Quarter and Full Year Results

Polaris Industries Inc. recently reported net income of $455.4 million for the full year 2015, approximately flat to previous year’s net income of $454.0 million. Sales for the full year 2015 totaled a record $4.719 billion, an increase of five percent compared to sales of $4.479 billion for the full year 2014.

Weego Hires Powersports Veteran to Strengthen and Grow Sales Team

Weego, an innovator of portable jump starters and rechargeable battery packs, has announced the hiring of Jon Kluiter as the company’s new Channel Sales Manager. In this role, Jon is responsible for business development and sales management of the marine, automotive, powersports, outdoor, e-commerce and industrial channels.

Sheffield Financial and Polaris Announce Five-Year Extension on Retail Financing Contract

Sheffield Financial, a division of Branch Banking and Trust Company, and Polaris Sales Inc., a subsidiary of Polaris Industries Inc., have agreed to a five-year extension of their retail financing contract, effective Jan. 1, 2016.

Synchrony Financial and Polaris Expand Powersports Consumer Financing Program

Synchrony Financial has announced a multi-year renewal and expansion of its program to provide consumer financing for Polaris powersports products. Synchrony Financial has provided financing for Polaris motorcycles since 2006.

16 Things To Watch For In 2016

…As We Turn the Page on a Solid Year [dropcap]B[/dropcap]efore we turn the page to 2016, it is important to take stock of what happened in 2015. There was no shortage of stories across the powersports landscape in the past year, including Harley’s struggles; Polaris’ inability to keep pace with the demand for the Indian

Top 5 OEM Updates of 2015

Yamaha Wolverine R-Spec (February issue) Yamaha Motor Corp., USA hosted a rather impromptu media tour in January ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant. It also provided a perfect backdrop to roll out the brand new 2016 Wolverine R-Spec model. Tough to tell which is more impressive! First, a

Charley Boorman and Compass Expeditions Develop Bike Adventures

Charley Boorman, renowned adventure motorcyclist, TV presenter and documentary maker has announced a collaboration with Compass Expeditions, one of the world’s leading Adventure Bike Tour companies.

PowerLily’s New Gas Tank Mentorship Program Supporting Women in Powersports

Female powersports entrepreneurs with great ideas for new products and services can get help from PowerLily’s new Gas Tank Mentorship Program. The program will teach the entrepreneurs how to create successful business plans that they may have an opportunity to present, in-person, to influential leaders in the powersports industry.

WPS Opens Texas Distribution Warehouse

WPS (Western Power Sports, Inc.) has announced the opening of its sixth distribution warehouse in the United States, located in the Dallas-Fort Worth area in the town of Midlothian, Texas.