August 2012 Parts, Accessories and Apparel Department Performance
Steve reviews August 2012 P&A department performance data. Following our past format, we’ll compare a good-performing metric 20-group with the national norm numbers and the averages for the top five dealers in each category.
D2M Creates Platform For Manufacturers To Manage Dealer-Direct Sales
Instead of the traditional two-step distribution model, many manufacturers are now eliminating the middleman and utilizing technology to reach their dealers directly. To facilitate this process, D2M is offering manufacturers an alternative to access dealers via an interactive B2B site.
Tis The Season To Sell
Believe it or not, you are competing with Target and Wal-Mart this holiday season, so if you haven’t pulled your Santa suit out of moth balls, it’s time to pull Rudolph in from the pasture and get going on your holiday marketing plan!
Dealer Management System Shopping Guide
Selecting the right Dealer Management System can be a daunting task, especially if you’re more tuned into tuning forks than fine-tuning systems and software. With the help of top DMS providers, we’ve created this list of questions for you to ask yourself as you review your current DMS provider and compare it to other vendors in the marketplace.
HJC RPHA
The powersports media gathered at the North Ranch Country club in Beautiful Westlake Village, Calif., on August 29 for the official launch of the new RPHA series HJC helmets. HJC designers Tae R. Lee and Janis Chun were on hand for the presentation and gave the media the scoop on the entire product lineup.
BMW Motorrad Partners with Bloomingdale’s for Fall Fashion Campaign
The BMW R 1200 R Classic is featured as a focal point for the men’s fall fashion campaign, appearing in stores nationwide and the Bloomingdale’s catalog. Shoppers will also have the opportunity to win their very own bike.
Made in the USA Foundation Inducts Zero Motorcycles Into Hall of Fame
The company becomes only the second United States-based motorcycle manufacturer, along with Harley-Davidson, to receive this award. The Hall of Fame celebrates businesses who exhibit excellence in United States-based manufacturing practices and standards. The nominees were evaluated on their contribution to job creation in the United States and labor and environmental standards, among other criteria.
MAG Adds Motorcycle Industry Leader Mohr To Team
Motorsport Aftermarket Group (MAG), announced that powersports industry expert Holger Mohr will join the company as vice president of business development for the MAG Brand Group. In his new role, Mohr is responsible for the growth of international markets and will oversee MAG’s internal design center, Mustang and MAG Europe, among other departments. He reports directly to MAG’s chief executive officer, Brian Etter.
Electric Boogaloo
Does the Electric Motorcycle Market Have Enough Moves for 2012?
Ducati North America Continues Growth Spurt in First Quarter
Ducati North America has announced its seventh consecutive quarter of sales growth, beginning 2012 with a 10.2% Q1 retail sales increase. North America remains Ducati’s largest global market. The Ducati line of apparel and accessories also recorded significant growth with over a 98% Q1 increase.
Powersports Auctions: A Pre-Owned Primer
Connect with a reputable powersports auction house to build your used business.Successful dealers that are up year over year are clearly focusing on pre-owned units.
MIC Forecasts Modest New Unit Sales Decline in 2012
The Motorcycle Industry Council forecasts modest declines in new motorcycle sales through 2012. That estimate comes from the MIC’s new Business Advisory & Forecast, marking the first time that the industry association has projected future sales.
Web Analytics 101
Measure Website Performance to Increase ROI
Connect to Close
The Science of the F&I Sale
2011 Year-End Recap
Dealership Performance Trending Upward
Understanding Google+
How to utilize the new service for your powersports dealership.