This fall, Bloomingdale’s fashion campaign will show off a bit of biker flair. The BMW R 1200 R Classic is featured in the men’s department at Bloomingdale’s stores nationwide, inside the fall men’s catalog and in the windows of Bloomingdale’s flagship store on 59th St. in Manhattan, N.Y. Shoppers will also have the opportunity to win their very own bike – both in-store and online at www.bloomingdales.com.
“Partnering with Bloomingdale’s is a natural extension of the BMW brand as both a cultural and product icon,” said James Callahan, marketing communications manager, BMW Motorrad USA. “For decades, our bikes have been featured in films, music videos, magazine photo shoots and special events. From James Bond to ‘Jay Leno’s Garage’ and the recent summer Olympics, BMW motorcycles are seen and ridden around the globe.”
Bloomingdale’s new “On the Road” shops celebrate the “moto trend” with travel essentials like leather fingerless gloves, hooded knits, leather totes and cool tees, as well as the opportunity to check out the BMW R 1200 R Classic in person.
According to Callahan, the in-store motorcycle displays in Bloomingdale’s men’s departments are turning more than a few heads. “An R 1200 R was sold the very first day it appeared in the Tyson’s Corner, Va., Bloomingdale’s store,” he reported.
