Ducati North America has announced its seventh consecutive quarter of sales growth, beginning 2012 with a 10.2% Q1 retail sales increase. North America remains Ducati’s largest global market. The Ducati line of apparel and accessories also recorded significant growth with over a 98% Q1 increase.
“It’s exciting to report this level of sustained retail sales growth, continuing the momentum of our record year in 2011,” said Cristiano Silei, CEO of Ducati North America. "We expect this growth to gain even more strength throughout the year, thanks to the imminent introduction of new products across several of Ducati’s motorcycle categories.”
Ducati’s growth is expected to continue thanks to an expanding product line-up, including two highly-anticipated models that are shortly becoming available for customer deliveries: the new Streetfighter 848, synonymous with control, precision and pure fun, and the category-defining Superbike, the 1199 Panigale.
The Diavel family of motorcycles continues to transcend traditional motorcycle categories, as well as attract new customers through Ducati’s engaging test ride programs. The opportunity to swing a leg over a unique Ducati design inspires riders to appreciate the state-of-the-art technology and innovative design.
“We are enthusiastic that 2012 has begun with growth across all categories,” said Dominique Cheraki, general manager of Ducati North America. “However, Ducati and our dealers will not rest on this success. Our commitment is to fuel Ducati’s growth in North America with continuous introduction of new, significant products to market, and by improving consumer’s accessibility to our brand with further expansion and investment in our dealer network.”
For more information about Ducati North America, visit www.ducatiusa.com.
