Sales Slightly Lower, But Spring is Right Around the Corner
This month finds the powersports market cranking up for spring. Values are up for all segments except snowmobiles, but by slightly lower amounts than normally expected at this time of the year. With record snowfalls in the Northeast coming too late in the year to nudge prices upwards, this month’s negative 2.4 percent decline in
Social Media Management
Facebook is by far the most utilized social channel by dealers, and with good reason: it has the highest number of subscribers in every single demographic. This means you should dedicate at least 50 percent of your social media marketing time to Facebook efforts, which includes Promoted Post Advertising campaigns. Google+ and Twitter are the
ARI Network Services Announces Second Quarter Results
The company also announced that it has entered into definitive agreements with various accredited investors in a private placement of $4.8 million of common stock at a price of $1.50 per share.
MIC Welcomes Dealers
In February, the Motorcycle Industry Council (MIC) began welcoming dealers into its membership for the first time in its long history. Editor Colleen Brousil explains why you should look into joining.
Dealer Expo: New Technology Review
Technological innovation was easy to find at the 2013 Dealer Expo in Indianapolis, Ind. Here is a rundown of the latest and greatest products showcased for powersports dealers: AccessorySmart Imagine, no more flipping through paper catalogs searching endlessly for SKUs, or ordering the wrong item because the SKU was handwritten incorrectly. AccessorySmart by ARI Network
Making the Most of Your Auction Experience
From live auctions to online bidding, the world of auctions can be a valuable asset to you and your business.
The Reality of Social Media ROI
I’m going to level with you; there really isn’t some magic way to get the social media ROI you want (and think you need) as a dealer. Sure, all the data may be there in one form or another, but it can take one heck of a lot of merging and purging to attribute that
EnerSys Appoints Two New Executives
David M. Shaffer has been named president – Europe, Middle East & Africa (EMEA) and Mark C. Tough has been named president – Asia, replacing Mr. Shaffer.
BMW Motorrad Achieves New Sales Record
The company reported a 14 percent increase in sales for 2012, nearly double the gain posted the previous year. The double digit increase was fueled by sales of the popular S 1000 RR superbike, which had a 20.9 percent increase in sales of 1,934 compared to 1,600 in 2011.
Dunlop Hires New General Manager of Sales
Cary Budzinski brings more than 26 years of experience to the motorcycle tires management team. He most recently served as general manager of dealer development for Goodyer’s consumer business unit.
US Highland: Back On Track
New investors and management set to introduce new motor and bike in Q1 2013.
Erik Buell Racing Secures Financing for Dealer Network Expansion
Through the deal with GE Capital’s Commercial Distribution Finance, EBR dealers will get floorplan financing, allowing them to stock, market and sell the manufacturer’s inaugural lineup of motorcycles. The lineup thus far includes the 1190RS, the company’s first sportbike model.
Dunlop Relocates Select Company Positions to Akron, Ohio
Effective Jan. 1, 2013, select business functions of the company will relocate from Buffalo, N.Y., to the Akron, Ohio, headquarters of Goodyear. These will include non-field-based sales positions, marketing, customer service, supply chain and non-plant-related human resources.
August 2012 P&A Department Performance
Steve Jones reviews this year’s service department performance data.
Suzuki Partners with Traffic Log Pro
The move allows Suzuki dealers to have a single place to track their vehicle leads, manage them and convert them into sales. Since these leads will be moved in real-time from Suzuki to Traffic Log Pro, dealers will receive email inquiries from consumers about Suzuki’s leading two and four-wheel products shortly after the consumer clicks the “send” button.
NPA Launches Mobile Site
National Powersport Auctions has launched NPA Mobile, the auction company’s newest online service, offering powersport dealers a wide variety of auction services including the ability to preview and bid from any smartphone or tablet.