Instead of the traditional two-step distribution model, many manufacturers are now eliminating the middleman and utilizing technology to reach their dealers directly. To facilitate this process, D2M is offering manufacturers an alternative to access dealers via an interactive B2B site, complete with "live" catalogs and a host of technological advancements to keep their businesses on track in this rapidly changing environment.
"We believe its time it’s time manufacturers took control of their products, particularly when it comes to distribution," says D2M’s chief of marketing, Josh Whitaker. "We have created a simple, truly effective interface for the dealers," he adds. "Now that we have been adopted by the dealers, we feel it is time to show manufacturers just how effective D2M can be for them… we’re inviting manufacturers to consider the advantages of D2M, and start working directly with their customers."
Whitaker notes that the new business model is not limited to brands that sell dealer-direct. "It can be equally beneficial for brands that are currently sold through standard distribution channels as well. Less cost equals more margin for the brand, which can help the dealer and ultimately even the end customer."
To sweeten the deal, D2M is offering access to its b2b site with a fully automated ordering system, interactive catalogs which are updated 24/7, accounts receivable management and vastly improved functionality, for zero upfront costs. "We are happy to post sales programs, price sheets, catalog updates, inventory reports and anything else that a manufacturer may need to communicate to their dealer network," explains Whitaker. "We have virtually eliminated the need for inventory checks or tracking number requests."
D2M’s technological advancements making news recently include the launch of a live-chat feature for real-time assistance and a partnership with the world’s largest digital publisher, PixelMags, ensures industry-leading product catalog access and enhances user interaction. "Our D2M acronym stands for ‘Direct 2 Manufacturer’ and we are remain focused on providing a conduit between dealers and their manufacturers," adds co-founder Tim Pritchard.
"This means orders are shipped straight from the manufacturers directly to the dealerships, which reduces ordering time and increases dealer margin," says Pritchard. "Best of all, the service is provided to the manufacturers at an incredibly low cost – a small fraction of what the 2-step distributors charge. In fact, several of the services we provide are free to the manufacturers so dealers win!"
