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Arai Helmets Renews Partnership with American Flat Track for 2019

“Last year was Arai’s first year as an American Flat Track partner and based on the success of that partnership, we’ve elected to return for 2019.”

Top 5 News Stories of 2018

It has been an exciting year for the powersports industry and our readers let us know what their favorite news stories were for 2018, based on feedback from our website.

Printing All The News That Fits (October)

Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to be part of the Tucker Rocky | Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that

Shifting Gears: Printing All The News That Fits (Sep.)

After 15 years Vance & Hines VP John Potts has shifted gears. “It has been a great ride, but it is time to change my road,” said Potts. “It has been an incredible life experience working with the team at Vance & Hines. From Japan to Australia, this is truly one of the best brands

Shifting Gears (Aug.): Printing All The News That Fits

Tucker Rocky is both promoting from within and bringing in some outside expertise as part of their new Information Technology and Process Excellence Group. Troy Rochat joins Tucker Rocky as a VP and will lead the new group. Rochat has more than 25 years of experience in distribution operations and information technologies. “Leveraging technology and

Good News: Pre-Owned Market is Normal

Recent reports on new unit sales have been less than optimistic. The good news is that for pre-owned motorcycles and ATVs, everything is as good as or better than prior years. Average Wholesale Prices (AWP) declined in July from their prior three-month average, and they did so right in-line with what we’d expect this time

Shifting Gears (July): Printing All The News That Fits

Hail to the chief! Mike Collins is now president and CEO of LeMans Corporation.Collins will now call the shots for house brands, including Moose, Icon, Thor, Arctiva, Slippery and ZlR as well as the distribution business through its five U.S. warehouses, two locations in Canada, and its European distribution center located in Germany. Most recently

Shifting Gears (June): Printing All The News That Fits

Former director of federal affairs in the MIC, SVIA and ROHVA Government Relations Office, Duane Taylor is now executive director of the National Off-Highway Vehicle Conservation Council (NOHVCC). “We are excited that Duane’s leadership at NOHVCC will help our joint goal of furthering a positive future for responsible OHV recreation,” says his former boss, MIC

Legacy Exhibitor Yamaha Renews Commitment to AIMExpo

With new models represented on the show floor, demo rides at AIMExpo Outdoors! and a few other surprises in the works, Yamaha will make the most of the powersports expo’s debut in downtown Columbus, Ohio, from September 21-24.

Shifting Gears (May): Printing All The News That Fits

Building a better mousetrap? Tucker Rocky has brought supply chain management specialist Dan Bradley onboard as VP of operations. In his new role, Bradley will apply his 25 years of experience with parts distribution facilities and logistics networks to stabilize and refine the company’s distribution operations, ensuring that dealers get the right part, at the

Shifting Gears (Apr.): Printing All The News That Fits

Dealer inquiries wanted! Powersports industry brand builder Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG)  Off-Road Group, including DragonFire, Malcolm Smith Racing HardParts, ProTaper, QuadBoss and Renthal, Derifield launched ROR Brands in conjunction with the Laughlin River Run. “ROR Brands is founded on a passion for

Shifting Gears (Mar.): Printing All The News That Fits

Gimme a brake… Beringer Brakes’ U.S, agent Frog Specialties LLC has new digs. Consolidating all operations in Gardena, California, in the former Agajanian Enterprises building that once housed ASCOT raceway’s offices, Beringer Brakes U.S. facility boasts 3,700 sq./ft. of office, warehousing, R&D and warranty work space. Beringer Brakes are distributed through dealers, race teams and

Shifting Gears (Feb.) – Printing All The News That Fits

Orange Brigade promotion: Tom Etherington is now VP of sales for KTM Group North America. In this new role, Etherington will oversee the sales departments for both KTM North America and Husqvarna Motorcycles North America. After starting his career as the GM for Ab’s Motorcycle Shop Ltd. during the 1980s, Tom worked his way up

Shifting Gears (January): Printing All The News That Fits

Turmoil in the e-tail ranks to ring in the New Year! Word broke December 16th that RevZilla frontman Anthony Bucci was out as CEO effective January 13, 2017. “As I looked towards RevZilla’s future – which I believe has incredible potential – I recognized that the best approach for continued growth and expansion is a

Printing All the News That Fits: December

[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell

Shifting Gears (November): Printing All The News That Fits

New head wrangler in Texas as Tucker Rocky/Biker’s Choice names Eric Cagle President of the Fort Worth-based distribution giant. Cagle comes from Caterpillar Inc. and Neovia Logistics where he spent 25+ years. “The opportunity to join a recognized leader in such an exciting industry was very appealing to me,” Cagle says. “The relationship this company