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Changing Lanes

Shifting Gears (November): Printing All The News That Fits

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sg_eric_cagle3lxaNew head wrangler in Texas as Tucker Rocky/Biker’s Choice names Eric Cagle President of the Fort Worth-based distribution giant. Cagle comes from Caterpillar Inc. and Neovia Logistics where he spent 25+ years. “The opportunity to join a recognized leader in such an exciting industry was very appealing to me,” Cagle says. “The relationship this company has with its 10,000 dealer partners, the expertise of the salesforce, and the leadership position Tucker Rocky has rightfully earned in the marketplace tell me this company has ‘good bones’ and can respond to the current realities of the powersports industry,” he adds. “Tucker Rocky clearly has what it takes to build on our distributor platform and support our customers’ profitable growth in the Metric, V-Twin and ATV/UTV markets.”

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sg_jenniferrobisonSpeaking of Tucker Rocky, Jennifer Robison, architect of Tucker Rocky’s “Brand In A Box” (BIB) program and the distributor’s visual merchandising and retailing specialist for the past 14 years, is now seeking new opportunities. Since its inception in May 2015, the BIB in-store visual merchandising solution spread across seven TR house brands and more than 400 Brand in Box kits have been integrated into dealerships across the country. Most recently Robison presented retail seminars for dealers at the AIMExpo and GIE show.


sg_rickdorfmeyerIn addition to chasing Land Speed Records on the Bonneville salt flats, Rick Dorfmeyer says another new adventure has begun! “Tucker Rocky has offered me a position in Arizona, and I have accepted,” says the veteran road warrior. “I am assuming the Regional Sales Manager position for Arizona.” Dealers in the Midwest loss will be the Southwest’s region’s gain. “Thanks to all the dealers in the various territories and job titles I have had so far. You have made my career up to now. Thanks to all of the reps I have worked with. You have taught me so much. Thanks to all of the folks that I have had a chance to ride with. Nothing but adventures and smiles all around.” The move to Arizona doesn’t mean an end to Rick’s need for speed. “Project 212 lives on! We will continue to work together and build smarter, stronger, faster land speed racers.”


sg_randakk2Heads up to Honda GL 1000 and vintage motorcycle operations: Randakk’s Cycle Shakk has merged operations with Mike’s XS and Z-1 Enterprises, creating a family of companies specializing in parts for vintage Japanese motorcycles. “This group has come together to support vintage motorcycle enthusiasts across all Japanese motorcycle models and is committed to expanding product offerings and providing fantastic customer service,” explains Randall Washington, aka “Randakk.” Mikes XS is the leader in vintage Yamaha parts (with a focus on the XS) and Z1 Enterprises is the premier vendor of vintage Kawasaki and Suzuki parts. “We’ve just completed moving all business inventory and assets to a modern 15,000 sq.ft. warehouse in Tampa, Florida.” The combined group offers more than 6,000 vintage and reproduction components for vintage Japanese motorcycles. Vintage specialists can get more details at: randakks.com


ig-pvl-w-powered-byShocking news as Penton Racing Products is pulling the plug on PVL Ignitions. “After decades of providing performance ignitions and service we have decided to retire from the ignition business,” says Jack Penton. “BJ and I are working with our dealers to put inventory in their stores and I am talking to interested parties that may wish to continue where we are leaving off selling performance ignitions. BJ and I wish to thank all of our loyal customers and dealers that have supported Penton Racing Products.” Jack says he and his wife can now focus more on taking care of his parents… not that the legendary John Penton is showing any signs of slowing down! “While this is the end of an era in business, our family is very happy – They are doing well and we want to make sure their quality of life is the best we can provide.” For more information, visit www.pentonracingproducts.com


timcollinsTim Collins has been promoted to Executive Director of Sales & Marketing for the Bonnier Motorcycle Group. “Tim’s enthusiasm and standard for excellence have made him an invaluable asset to Bonnier,” says VP/Group Publisher Andy Leisner. “He is extremely talented at elevating everyone around him and is poised to make major advancements in the departments under his leadership.” Collins will report directly to Leisner, overseeing the sales team and leading marketing efforts for its 14 media brands, including Cycle World, Motorcyclist and Hot Bike. Before joining Bonnier back in 2014, served stints at Ducati North America, Alpinestars and the Motorcycle Industry Council. “As the industry-leading media company, Bonnier Motorcycle Group continues to positively impact the growth and enthusiasm of the motorcycle community,” claims Collins. “I am looking forward to furthering that impact as I work alongside a group of highly accomplished and wonderfully skilled colleagues.”

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