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The Octane Boost for Your Business: 2020 Gas Tank Mentoring Program Now Open to Entries

It’s application time for the 2020 MIC Gas Tank program, giving powersports industry entrepreneurs a shot to work with a veteran mentor and build a business plan for a new innovation, product or service idea.

Royal Enfield, BUILD Moto Mentor Program Partner to Benefit Wisconsin Students

Through a new multi-year partnership, Royal Enfield will donate 16 Classic 500 motorcycles to the program along with parts, support and technical training mentors.

MIC: 2020 Gas Tank Competition

The Motorcycle Industry Council invites powersports entrepreneurs to apply for a chance to have one-on-one mentoring from an industry veteran, plus a trip to Columbus that includes booth space at the 2020 AIMExpo presented by Nationwide and the opportunity to present your business plan to powersports leaders and media.

Mimi and Moto Wins MIC’s 2019 Gas Tank Competition

Nancy Gerloff and Mark Augustyn, creators of Mimi and Moto, cartoon monkeys that help introduce children to the joys of the motorcycle lifestyle through books and other products, won the 2019 Motorcycle Industry Council Gas Tank Competition.

MIC Gas Tank Winner Announced at AIMExpo

Five finalists from the second annual Gas Tank Competition organized by the Motorcycle Industry Council traveled to Columbus, OH, to present their business plans to industry leaders, media and influencers at AIMExpo presented by Nationwide.

Why Your Dealership Should Focus on Building Better Vendor Relationships

Suppliers are critical to profits in the powersports market; many of them are very much at the heart of our dealership’s processes and activities.

MIC Gas Tank Competition: 4 Weeks Left to Enter

Powersports entrepreneurs can win one-on-one mentorship from an industry veteran, plus a trip and booth space to the 2019 American International Motorcycle Expo presented by Nationwide.

New Leadership Team to Run MIC Events

Cinnamon Kernes will lead MIC Events as vice president and general manager and Andre Albert will serve as sales and marketing director.

MIC Gas Tank Finalists to Compete at AIMExpo presented by Nationwide

The Motorcycle Industry Council’s 2018 Gas Tank Competition finalists will display their innovations and share their business plans at AIMExpo presented by Nationwide this month in Las Vegas.

World’s Fastest Female Motorcycle Racer to be Inducted Into Sturgis Motorcycle Hall of Fame

Valerie Thompson will be inducted into the Sturgis Motorcycle Museum and Hall of Fame during the 78th Annual Sturgis Motorcycle Rally.

MIC’s Gas Tank Competition Opens to Powersports Entrepreneurs

MIC is inviting powersports entrepreneurs to enter for a chance to win one-on-one mentoring from an industry veteran, plus a trip to Las Vegas that includes booth space at the 2018 AIMExpo with access to powersports leaders and media.

MIC’s Gas Tank Competition Applications Available Now

MIC Gas Tank program gives entrepreneurs a boost, helps expand industry.

MIC Gas Tank Mentoring Program Available Now to Both Men and Women in the Powersports Industry

For the past two years, the MIC Gas Tank program has provided contestants with extremely helpful industry insight, visibility, valuable business plan feedback and key industry connections.

Southwest Superbikes: Wins The Auction Game

When playing Texas Hold ‘Em poker, a player is dealt two “hole” cards face down, then there is a round of betting where you can check, bet or fold. When all the betting has finished, three shared cards are dealt face up in the middle of the table. More betting, bluffing and BS take place

Indian Motorcycle and Veterans Charity Ride to Sturgis Announce Third Annual Ride

Indian Motorcycle has again joined forces with “Veterans Charity Ride to Sturgis,” a nine-day journey that provides veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life.

Indian Motorcycle Readies for Second Annual Veterans Charity Ride to Sturgis

Indian Motorcycle and its second straight year of the Veterans Charity Ride to Sturgis, has released further details about the 1,776-mile, multi-state tour that uses Indian motorcycles as therapy for wounded and amputee veterans.