fbpx

Royal Enfield, BUILD Moto Mentor Program Partner to Benefit Wisconsin Students

Through a new multi-year partnership, Royal Enfield will donate 16 Classic 500 motorcycles to the program along with parts, support and technical training mentors.

Royal Enfield and BUILD Moto Mentor Program are joining forces in a unique partnership designed to use motorcycles to build positive futures for Wisconsin high school students.

The BUILD program is a non-profit educational organization that pairs teams of high school students with bike-building mentors for the opportunity to learn trade and technical skills. Through a new multi-year partnership, Royal Enfield will donate 16 Classic 500 motorcycles to the program along with parts, support and technical training mentors. The organization hopes the partnership will allow BUILD to grow the number of high schools in Wisconsin able to participate in the program.

Now in its tenth year, BUILD provides students with opportunities to learn trade skills including design, welding, fabrication, mechanical repair and machining as they relate to the motorcycle industry. In addition to acquiring technical skills, teams also participate in marketing and fundraising efforts promoting the program and host local events showcasing their work, growing their exposure to professional and life skills.

“The partnership with Royal Enfield opens up many opportunities for us, not only in the ability to immediately support more teams, but also explore additional benefits we can provide to the participating students. We are excited for the future of the program with the partnership of Royal Enfield here in Milwaukee as they share our passion to bring motorcycling and STEM-related skills to youth,” said Kevin Frank, president of BUILD Moto.

Last year, Royal Enfield’s flagship dealer in Milwaukee mentored a team, and for the past two years the brand was the presenting sponsor of the Brewtown Rumble, a vintage motorcycle show that serves as the program’s largest fundraiser.

“We were eager to increase our involvement with BUILD after seeing firsthand the positive results it has on the youth here in the Milwaukee area,” said Rod Copes, president of Royal Enfield Americas. “We recognize the benefits of engaging youth in the motorcycling industry early on and are honored to help participants acquire skills that will serve them well today and into adulthood.”

This year’s program starts in December, with teams required to meet at least once a week through winter and spring. Other local businesses, such as Indian Motorcycle of Metro Milwaukee, are also integral to the program as the sponsors of the Dyno Day, where all teams are invited to bring their builds to the Muskego location and receive a dyno run.

Student teams will ultimately compete for a final award, the Royal Enfield BUILD Cup, which will be presented at the largest outdoor motorcycle show, Brewtown Rumble, sponsored by Royal Enfield in June.

Link: Royal Enfield, BUILD

You May Also Like

Moto Guzzi USA Announces Northeast Demo Tour

Attendees will have the opportunity to get behind bars of the newest Moto Guzzi models.

Moto Guzzi Northeast Demo Tour, Moto Guzzi 2024 motorcycle models

Moto Guzzi USA has announced its Northeast Demo Tour, giving passionate motorcyclists across the region the chance to experience the thrill of riding one of the 2024 Moto Guzzi range firsthand.

The tour will visit dealerships throughout the Northeastern region, with event dates scheduled below, and more to be added.

Segway Powersports Adds New Managers

JJ Pecsok joins as sales operations manager and Caitlyn Williams transitions to field marketing manager.

segway-new-managers-feature
Suzuki and H.E.P. Announce Next 2024 RM Army Boot Camp

The boot camp includes track time, pro rider interactions and unforgettable moments at this event for Suzuki motocross motorcycle owners.

suzuki-boot-camp
Turn 14 Distribution Adds EVS Sports to the Line Card

The partnership between Turn 14 Distribution and EVS Sports will bring customers an expanded selection of powersports protection.

turn-14-evs-feature
Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo

Other Posts

Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta
Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.

kawasaki-build-price-tool-feature
The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

aprilia-pro-experience
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store