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Hal’s Harley-Davidson Named Newest ‘Custom King’ Winner

After weeks of heated competition and thousands of votes, America has finally crowned the next “Custom King.” Through six rounds of bike-to-bike battles, fans determined Hal’s Harley-Davidson’s creation ranks No. 1.

Scot Harden and Cinnamon Kernes Join MIC’s PowerLily Gas Tank Mentoring Team

Scot Harden and Cinnamon Kernes have joined an elite team of mentors who will assist female powersports entrepreneurs in developing business plans and product pitch strategies to prospective business partners as part of the Motorcycle Industry Council’s PowerLily Gas Tank program.

Larry Little to Chair Pediatric Brain Tumor Foundation Board of Directors

Motorcycle industry executive Larry Little has been named chairman of the board of the Pediatric Brain Tumor Foundation. Little is vice president and general manager of Motorcycle Industry Council (MIC) Events in Irvine, Calif., and co-creator of the American International Motorcycle Expo.

Tread Lightly! Announces Major New Restoration for Recreation Initiative at 25th Anniversary

Yamaha, Federal Premium, Bushnell and the Dallas Safari Club help Tread Lightly! fund 25 Restoration for Recreation Projects across the U.S.

Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

Klock Werks Announces Kevin Dunworth as Newest Team Member

Kevin Dunworth of Loaded Gun Customs Motorcycle Shop out of Selbyville, DE, has joined the team of creative motorcycle family members at Klock Werks Kustom Cycles.

American Motorcycle Association Announces 2015 AMA Award Recipients

The American Motorcyclist Association has announced the recipients of its 2015 AMA Awards. The six motorcyclists selected by the AMA Board of Directors have made outstanding contributions to the motorcycling community and their efforts support the AMA mission to promote the motorcycle lifestyle and protect the future of motorcycling.

MAG Adds Motorcycle Industry Leader Mohr To Team

Motorsport Aftermarket Group (MAG), announced that powersports industry expert Holger Mohr will join the company as vice president of business development for the MAG Brand Group. In his new role, Mohr is responsible for the growth of international markets and will oversee MAG’s internal design center, Mustang and MAG Europe, among other departments. He reports directly to MAG’s chief executive officer, Brian Etter.

Lifestyle of Longevity … Powered by the People

Chad and Dean take a closer look at some of the major players in the industry that have been playing the game for many decades and are sure to have staying power for years to come.

You Owe Me Another One!

Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.

Consolidation, Part II

Robin responds to the residual flak from the July “Holeshot.”