MIC’s Gas Tank Competition Opens to Powersports Entrepreneurs

MIC is inviting powersports entrepreneurs to enter for a chance to win one-on-one mentoring from an industry veteran, plus a trip to Las Vegas that includes booth space at the 2018 AIMExpo with access to powersports leaders and media.

The Motorcycle Industry Council (MIC) is inviting powersports entrepreneurs to enter for a chance to win one-on-one mentoring from an industry veteran, plus a trip to Las Vegas that includes booth space at the 2018 American International Motorcycle Expo presented by Nationwide with access to powersports leaders and media.

“The Gas Tank mentorship and competition was invaluable to the growth of my business,” said Debra Chin, 2016 Gas Tank first place winner and founder of MotoChic Gear. “To be able to exchange ideas and strategies with my mentor was an opportunity money can’t buy.”

MIC’s 2018 Gas Tank Competition is open to individuals and groups, women and men, and anyone with a new product or service idea. Entrants must submit an application and “elevator pitch” video by Feb. 28 to be considered for the mentorship program.

“The connections I made with industry leaders and other entrepreneurs continue to inspire me and the brand I created to combine high-performance materials with leading-edge design for stylish women on the move,” Chin said. “Also incredibly valuable was the AIMExpo booth space I received. It gave me direct access to consumers and dealers who provided valuable feedback.”

Selected entrants will be paired with an industry leader, who will offer coaching and advice on developing a business plan. Final business plans must be submitted to the Gas Tank Competition by July 20.

Up to five finalists will be chosen by Aug. 11 to attend AIMExpo presented by Nationwide at Mandalay Bay in Las Vegas on Oct. 11-14. The finalist prize package includes travel and lodging expenses, booth space at the show and access to powersports media. This unique powersports event brings industry, press, dealers and consumers together in a single arena. It is the most important event of its type in the North American market.

Finalists must be able to appear in person at the October Las Vegas show to present their business plan to an industry panel. Pitches will be evaluated on monetary growth potential, overall strategic plan, strategic partners, scalability, innovation, viability and other criteria. First place, second place and runner-up winners will be selected from the competitors. Contact Cam Arnold at [email protected] with questions about the Gas Tank Competition.


Motorcycle Industry Council

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