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Honda Signs Letter of Intent for Swappable Battery Consortium

The aim of the consortium will be to define the standardized technical specifications of the swappable battery system for vehicles.

Aprilia Reveals 2021 Tuono 660

Just one bike for total fun on the road or on the track, also ideal as a daily rider, on your own or two-up.

Harley-Davidson Pan America 1250, Pan America 1250 Special Motorcycles Debut

This rugged, powerful, technologically advanced multi-purpose vehicle is designed from the ground up to inspire rider confidence and fuel the spirit of adventure, wherever the road may take you.

Harley-Davidson Resets Business to Execute The Hardwire Strategic Plan

Harley-Davidson, Inc. reported fourth quarter and full-year 2020 results.

Riders Share: The Benefits of Motorcycle Rentals

“As a broke millennial, I couldn’t afford to buy a replacement, so I tried to rent instead. That is when it became obvious that there was an opportunity.”

Sea-Doo Reveals 2021 RXP-X 300

Designed to be the ultimate, supercharged on-water experience, the 2021 model delivers best-in-class acceleration along with a new water-gripping hull design for incredible handling.

Kodlin Shock/Spring Compression Tool for Harley-Davidson M-8 Softail Models

The Kodlin Shock/Spring Compression Tool helps with easy disassembly of the shock absorber spring and installation of Kodlin Lowering Kits.

Michelin Expands Sportbike Tire Range for Road and Track Use

Intended to meet the needs of motorcycle riders from 100% track to 100% street, Michelin has renewed its entire Sport offering by launching four new motorcycle tire ranges this year.

Essential Accessories for Yamaha Tenere 700 from Touratech

Touratech has been riding the bike and developing products for over a year now and is happy to announce a product range for this lightweight and versatile parallel-twin adventure machine.

Oracle Lighting Announces New UTV LED Halo Kits for Polaris and Can-Am

Oracle Lighting announced its new LED Halo kits for multiple side-by-side UTV models including the Polaris Ranger (2014-2019), Polaris RZR (570 & 800; 2008-2019), Polaris RZR (900 & 1000; 2015-2019) and Can-Am Maverick X3 (2017-2020).

Digital Marketing Programs Connect Dealers to Customers

According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to

Baxter Cycle

Baxter Cycle is unique. Most motorcycle-oriented businesses either concentrate on new parts and sales or vintage parts and service. Baxter does both.

Husqvarna Motorcycles EE 5 Eligible for 2020 AMA Amateur National Motocross Championship

The EE 5 is eligible for the Mini-E (4-6) Jr. class with the adjustable bodywork and suspension set to the lowest position, bringing the seat height below the 25-inch requirement.

KTM Launches SX-E 5 Junior E-Model

KTM has put a lot of effort and all of its of electric know-how that’s evolved over the last 10 years into the development of the KTM SX-E 5. The result is a highly competitive electric minicycle with a comparable power output to the KTM 50 SX, yet with minimal maintenance and noise.

Ready to Race: KTM Speeds Ahead

KTMs are hugely popular in the adventure bike segment, a growing part of the motorcycle market. The brand has been selling well in the off-road and dual sport markets for years, and the new 790 street machine has debuted to very positive reviews.

Zero Motorcycles: Electricity Creating Excitement

If you feel the electricity in the air, so do many motorcycle manufacturers.