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DragonFire Locked & Secured Doors

DragonFire Locked & Secured Doors now provide an added measure of security by incorporating a slam-shut automotive-style latch, complete with a built-in locking mechanism.

Tamarack Reopens After Closing Doors in October

After closing its doors in October of 2011, Tamarack, renowned for inventing the first ATV box, is back. When the founder, Bernie Pepin, sold the company to a new owner in late 2009, it had sustained steady and rapid growth for over 5 years. Shortly thereafter, the company found itself on the decline under the new management.

Northern Ohio Ducati Triumph Opens Doors to Succcess

With iconic brands such as Ducati and Triumph, NODT owner, 24-year-old Carl Peshoff and operations manager Kevin Butler have been making their mark in Ohio’s vast motorcycling scene.

Kawasaki Teryx Doors

These doors for the Kawasaki Teryx feature all-aluminum construction to save weight and ensure strength and durability for any type of riding or racing, and they bolt on directly.

Yamaha Outdoors Announces 2011 Annual Ag Comm Scholarship Program

Yamaha Motor Corp., U.S.A., is now accepting applications for its annual scholarship program that provides financial assistance to members of the National Agricultural Communicators of Tomorrow (ACT).

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
Synchrony Partners With BRP to Provide Retail Financing Options in the U.S.

Synchrony to offer consumers flexible financing on powersports products.

2024 e-Kinder Race Models

Electric adventure for the kids.

2024 e-Kinder bikes
Grand Prize Presented for ‘Embrace the Pursuit’ Sweepstakes

Ohio resident Nichole Straub won the Pioneer 1000-5.

Nichole Straub in her Honda Pioneer 1000-5
NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

National Powersport Auctions, NPA, Market Report
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Yamaha Expands bLU cRU Support for

Yamaha’s commitment to racing excellence continues.

Yamaha bLU cRU, ATV racing
Viral Brand LLC Partners With Kimpex to Distribute Performance Eyewear

Viral Brand manufacturers a premium line of goggles and sunglasses.

Viral Brand and Kimpex partnership, helmet with goggles
SUPER73-S2: First-of-Its-Kind Capsule Collection With Howler Brothers

Exclusive collaboration brings surf and outdoor culture to the booming e-bike industry with custom apparel and accessories.

SUPER73 x Howler Brothers, SUPER73-S2
BRP Adds 2 More Electric Models to Ski-Doo, Lynx 2025 Snowmobile Lineup

The electric models are available to more commercial users and consumers.

Ski-Doo 2025 snowmobile