Mahindra Opens New Facility in Michigan
The new facility will produce an off-highway vehicle that will extend Mahindra’s current position in this growing segment. The company gave the media a teaser of the new vehicle that was covered up with a tarp as they unveiled the brand name, which will be called ROXOR.
Secretary of State Rex Tillerson Promotes Mahindra’s U.S. Investment in Press Conference
Mahindra & Mahindra plans to roll out off-road utility vehicles from the Detroit plant.
MARKET UPDATE: RUVs Rocking! ATVs Rolling!
The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell
Mahindra Motorcycles to Launch UTV Line in the U.S.?
Mahindra & Mahindra is set to open its maiden greenfield auto manufacturing plant in Detroit this fiscal year to make off‑road utility vehicles, according to a recent report in Economic Times.
Suzuki Set to Display New Models and Feature Demo Rides at Columbus AIMExpo
It will be the OEM’s fifth-straight appearance as the show makes its highly anticipated move to the Greater Columbus Convention Center in Ohio this September 21 – 24.
Brooks Leather Sportswear Celebrates 55th Anniversary of its 511C Jacket
The 511C is the original rider’s jacket with a timeless style. Made right here in the USA, this premium cowhide leather jacket has a full action back, a zip out insulated liner plus two zippered outside pockets and one inside pocket.
Rockstar Energy Husqvarna Factory Racing’s Zach Osborne Wins Indy Supercross
The Rockstar Energy Husqvarna Factory Racing Team battled a tough track at Lucas Oil Stadium in Indianapolis for the 11th round of the AMA Supercross Series. 250SX East points leader Zach Osborne dominated the competition by taking home another victory.
Triumph’s Brutal Beauty Tour to Provide First Look at the Bonneville Bobber
Triumph Motorcycles America has announced the Brutal Beauty Tour. The tour will make over 50 stops at Triumph dealerships and unique venues across the U.S. and Canada to showcase the Bonneville Bobber, Street Scrambler, Street Cup, T100 and T100 Black.
Dainese’s Biggest-Ever North American Custom Works Tour Set to Kick Off
Dainese USA has announced that its fifth annual North American Custom Works Tour will embark from New York City at the end of September and conclude a little over a month later in New Hampshire. Along the way, the tour will visit a total of 17 locations across the U.S. and Canada.
Shifting Gears: Printing All The News That Fits
Charging ahead! AMA Hall of Famer and former VP of global marketing for Zero Motorcycles, industry veteran Scot Harden is now chief marketing officer for GasGas Motorcycles and Torrot electric products. Harden reports to Torrot CEO/Founder Ivan Contreras and is responsible for all North American sales and marketing efforts, including dealer development for GasGas enduro
Ken Roczen Secures His Third 450SX Class Victory
RCH Soaring Eagle/Jimmy Johns/Suzuki Factory Team racer Ken Roczen secured his third 450SX class victory of the season at the 2016 AMA Supercross in Toronto, Ontario at Rogers Centre on March 12.
The Cycle World Joseph C. Parkhurst Education Auction is Coming to AIMExpo
AIMExpo and National Powersports Auction (NPA) are teaming up to bring a live auction to AIMExpo benefiting the Cycle World Joseph C. Parkhurst Education Fund program at the Pediatric Brain Tumor Foundation, home of Ride for Kids (RFK). This live auction will be held Thursday, October 15th at AIMExpo.
Magellan Off Road Vehicle Navigation Platform
Magellan has announced its Off Road Vehicle (ORV) navigation platform available to automotive and powersport vehicle OEMs. The Magellan ORV Navigation platform allows off-road enthusiasts to plan, track and save trail rides and dirt miles, and add pictures and comments to trails.
Ducati Launches Nationwide Dealership Tours with 2015 Model Lineup
As the most anticipated new Ducati models continue to arrive in showrooms across North America, Ducati is launching the cross-country Ducati Experience Tour in May to give customers and Ducati enthusiasts the ability to test ride 2015 models at participating dealerships.
American Motorcyclist Association Celebrates 2015 Supercross Season, Announces 2016 Schedule
With the season finale poised to take place in Las Vegas Saturday, May 2, the American Motorcyclist Association once again congratulates the 2015 AMA Supercross Champions, thanks its partners for another successful year and begins to look forward to the 2016 season.
Harley-Davidson Museum Launches Legendary Experiences Tour
The Harley-Davidson Museum will now offer Legendary Experiences, two signature Harley-Davidson tours featuring top-notch hotel and dining accommodations, behind-the-scenes experiences, VIP exhibit access and more.
