Oil Intel
Are Full Synthetics The Hot Ticket?
Where Did The Market Go?
Did 2007 end with a whimper for your business? Where do we go from here?
Check Your Motivation
Sell with structure and integrity to weather the down market.
Winning Incentives
New ideas for motivating sales staff.
The New Standard
How to adopt a performance-based sales model.
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
Who Owns This Money?
As the economy continues to tighten up, you had better be feeling the urgency to capture customers’ discretionary dollars.
Powersports Sales Certification
Selling skills are not just applicable on the showroom floor, they’re also beneficial in every department in the dealership.
What Do I Need To Do To Put You In This Van, Err . . . On This Motorcycle Today?
Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
Clubbing Baby Seals!
Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.
Handling Common Customer Objections
Learn to overcome six common customer objections and watch your sales soar.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.
My Name Is Otis . . .
Remember discretionary income does not mean disposable income!