Motorcycle Industry Leader Joins Women Riders Now as Director of Rider Outreach
Women Riders Now appointed longtime moto enthusiast, Motorcycle Safety Foundation RiderCoach and American Motorcyclist Association leader, Maggie McNally, as director of rider outreach.
Yamaha Outdoor Access Initiative Awards Over $400,000 in 2019
Projects receiving OAI grants often have a strong stewardship component, as well as an inclusive community of users working together to ensure all types of outdoor recreationists can access and enjoy public land sustainably and safely.
More Riders, Riding More: What Does It Mean for Me?
“More Riders, Riding More – The Ridership Session” outlined action plans for the developing industry-wide initiative. For dealers, one of the most popular questions that emerged from these presentations was, “what does this mean for me?”
Tangible Ways to Bring In New Riders
To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”
Motorcycling, ATV Riding, Side-by-Side Driving Among Nation’s Largest Outdoor Recreation Activities
The MIC reported that motorcycling, ATV riding and side-by-side driving are among the country’s five largest traditional or conventional outdoor recreation activities.
Yamaha Outdoor Access Initiative Awards Over $86,000 in 2nd Quarter
Yamaha Motor Corp., USA, announced it is awarding more than $86,000 to five organizations as part of its pledge to fund up to $500,000 in Yamaha Outdoor Access Initiative grants in 2019.
Yamaha Pledges Up to $500,000 in 2019 to Protect Outdoor Recreation
For more than 10 years, the Yamaha OAI program has contributed nearly $4 million in funding and equipment to more than 300 deserving grant recipients across the country.
Campaign Launched to Celebrate Snowmobiling
The snowmobile manufacturers are collectively organizing and supporting a new International Snowmobile Celebration dealer event, happening on Oct. 25-27, 2019.
Vespa World Days Held in Zanka
This is the most important global gathering of Vespa Clubs which attracts Vespa enthusiasts from all over the world every year.
Yamaha Outdoor Access Initiative Ready to Tackle the Next Decade of Success
Since its inception in 2008, the Yamaha OAI program contributed nearly $4 million in funding and equipment to more than 300 deserving grant recipients across the country.
MIC Names New Executive Director of the Outdoor Recreation Roundtable
The Motorcycle Industry Council’s Outdoor Recreation Roundtable Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search.
MIC Names New Senior Vice President Government Relations
Veteran legislative and communications strategist Scott Schloegel has joined the Motorcycle Industry Council as senior vice president, government relations, working in the association’s Washington, DC, office.
EU Motorcycle Registrations Up During 1st Half of 2018, According to ACEM Report
An increase in motorcycles on the road is a positive sign for the powersports industry, and the latest figures of the ACEM indicate that registrations represent an increase of 7.2 percent.
INTERMOT to Host World Premieres, Presentations in Cologne
Over 1,000 exhibiting companies and brands from around 40 countries, will present their latest models and product innovations to the international trade audience and the biker community.
U.S. Department of Interior Celebrates Powersports in Summer Video
A new U.S. Department of the Interior summer video posted on YouTube features exciting scenes of off-road motorcycling on public lands.
Autotalks Joins the Connected Motorcycle Consortium
Autotalks and other CMC members will work together to enhance Cooperative-Intelligent Transportation Systems (C-ITS) applications in motorcycles in a way that will help minimize motorcycle accidents.
