Lost Sales
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Selling Skills
The “trick” to selling more units is learning how to build more value.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Damn The Critics, Go Sell Something!
Robin predicts rising gas prices will boost the commuter-based scooter market.
Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
Telephone Skills For The Sales Department
Want to see your closing ratios jump from 20% to 50% to 70%? Learn how to effectively set appointments with your telephone shoppers.
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
Dealing With The “Verts”
How to identify which personality type you’re dealing with – introvert or extrovert – and change your sales method accordingly.
Service Department 101
Dr. Nikki details how dealerships can increase repair order income.
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.