Dear Dealer
An Open Letter To Dealers In A Declining Market.
Performance-Based Selling
What If Everything You’ve Been Told About Selling Was Wrong?
The Habitual Dealer
Seven Habits Of Highly Effective Powersports Dealers.
How Full Is Your Tank?
Preparedness is paramount to survival in a tough market.
Where Did The Market Go?
Did 2007 end with a whimper for your business? Where do we go from here?
Check Your Motivation
Sell with structure and integrity to weather the down market.
The New Standard
How to adopt a performance-based sales model.
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
Who Owns This Money?
As the economy continues to tighten up, you had better be feeling the urgency to capture customers’ discretionary dollars.
Powersports Sales Certification
Selling skills are not just applicable on the showroom floor, they’re also beneficial in every department in the dealership.
The Used Parts Salesman
Would you try to sell a customer a used chain? Bill gets beat at his own game . . .
What Do I Need To Do To Put You In This Van, Err . . . On This Motorcycle Today?
Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
The Sit On
Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.