Old Or Out Of Shape?
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
Sales Manager Makeover
Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
The Magic Number
One of the hardest battles for a sales manager to wage is to achieve that crucial balance — the fight between getting all the money and giving the bike away.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Mr. IKTO
Bill sees past a customer’s sorry attempt to bully his way to a great deal.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.
Multiples of Twelve
Defining the key target-ages of the American male as it applies to our business.
Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers
Wasps, Dogs and Price Fixing?
Wasps, Dogs and Price Fixing: Learn A Lesson From the Underdogs.