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Destination Dealership: Big Success in Big D

In 1996 when Rick Fairless opened Strokers Dallas Custom Motorcycle Shop, business grew fast, allowing him to follow it up with Strokers Ice House Bar and Grill and, eventually, RF Custom Parts, Fearless Services Insurance and Big State Fountain Grill.

Husqvarna Motorcycles Presents 2019 Vitpilen, Svartpilen Clothing Collection

Husqvarna Motorcycles released their 2019 Vitpilen and Svartpilen clothing collection – a new range of high-quality functional and casual clothing for Husqvarna Motorcycles riders and dedicated fans.

Roland Sands Named Grand Marshal of 2019 DAYTONA TT

Industry leader and innovator Roland Sands has been named Grand Marshal for American Flat Track’s 2019 DAYTONA TT presented by Russ Brown Motorcycle Attorneys.

WPS Stays On The Gas in Boise and California

Shoemaker said that the past three years have been good for the company, as they’ve gone against the overall industry trend and increased sales every year for the past three. This year looks to be more of the same.

QuadBoss: Products That Keep You Riding

Tucker Powersports reached out to Product Development Manager Justin Lasater to learn more about the history of QuadBoss and what to expect from the brand in the future.

Road 2 Recovery Announces 2019 Board of Directors

With the new additions come years of experience in motocross/Supercross and action sports, along with a diverse makeup that will help lead R2R into the future.

Shop Talk: Is Your Trainer King Kong?

If your dealership needs new sales people hired, and you bring in a training company who requires the student to pay, what can you expect for results?

American Honda AMA Motorcycle Hall of Fame Induction Ceremony Honors 6 Inductees

The AMA Motorcycle Hall of Fame inducted six new members on Friday, Dec. 14, at the 2018 American Honda AMA Motorcycle Hall of Fame Induction Ceremony at the Hilton Columbus/Polaris.

Motorcycle Registrations in EU up by 8.2%

The latest quarterly EU new registrations data released by the ACEM put EU new motorcycle registrations at 830,694 units for the first nine months of the year, a +8.2 percent increase.

MIC: Motorcycle Ownership Among Women Climbs to 19%

Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, according to the latest national survey by the Motorcycle Industry Council.

Motorsport Aftermarket Group Hires New CEO

Motorsport Aftermarket Group announced the hiring of Hugh Charvat as Chief Executive Officer, effective immediately.

Suzuki to Kick-Off IMS Tour with North American Debut of the KATANA

Reflecting its ongoing commitment to fine craftsmanship and performance, the icon will return embracing its strong company heritage and rich Japanese culture at the Long Beach Convention Center on Friday, Nov. 16.

Curtiss Unveils Café, Bobber Versions of All-Electric Zeus Motorcycle Ahead of EICMA

Set in both Cafe and Bobber configurations, the two new models showcase an evolved design and technology package based on the company’s newly-formed Advanced Powertrain Division.

F&I Shop Talk: Turning a Profit Isn’t a Crime… Perhaps

I’ve learned in dealing with powersport dealers that they resent being compared to auto dealers. I could respect that. Until this past trip. I’ll change the names and locations but leave the details intact.

Boat Fix Telematics Provider Aiming Monitoring Services at Dealers

Using a telematics transmitter installed on the boat, Boat Fix provides real-time data on the top three components that the company found trigger the most alerts: batteries, bilge pumps and shore power.

Yamaha XTReme Terrain Challenge Announces Yamalube Sponsor, Josh Gracin Post-Ride Concert

Yamaha announced news on the upcoming Yamaha XTReme Terrain Challenge, an all-new off-roading adventure for Yamaha YXZ1000R and Wolverine side-by-side owners.