NPDA Adds Dave McMahon to Growing Professional Team

McMahon will head the association's educational programming.

The National Powersports Dealers Association (NPDA) has added a well-respected industry expert with decades of experience to the growing organization.

Dave McMahon, whose powersports industry experience runs the gamut from trade media to marketing and education to events, is joining the NPDA as the non-profit group prepares to launch a premier powersports industry-focused education platform.

The organization has been eyeing such a concept since its founding in May 2021, with board members spending hundreds of hours researching partners and programs. The goal is to launch the NPDA Education Initiative sometime in early 2024.

In the past year, the NPDA grew dealer membership by more than 50% and surpassed the 400-dealer mark; it recently earned true “national” status by adding a dealership in Hawaii, giving the group members in all 50 states plus Puerto Rico.

Membership is comprised of Harley-Davidson and metric powersports dealers and independent (non-franchised) shops. The board of directors of 12 men and three women are dealers from Alaska to Virginia, Ohio to Texas. 

Dave McMahon, Education Director

Kicking off 2024, the NPDA has added its newest team member, Dave McMahon. McMahon has enjoyed a 12-year career in powersports; highlights include:

  • Managing and leading dealer-facing training seminars, webinars and events
  • Serving as editor-in-chief and brand content director in the trade press
  • Enhancing dealer communications and brand awareness as original equipment manufacturer (OEM)-channel marketing manager.

McMahon’s addition to the NPDA brings with it a familiarity when it comes to elevating the dealer and industry partner business experience.

“It’s feels like I’m coming home, being able to connect and engage with NPDA Members in order to help them grow their business,” McMahon said. “Thanks to the encouragement of several dealers that I respect and admire, joining the highly passionate team at the NPDA is an ideal next step for me. As we know, ongoing education comes in a variety of forms and formats, and we’ll be delivering all of them to contribute to the long-term growth of dealers and their teams.”

“Mention the name ‘Dave McMahon’ to someone in this industry, and it is likely they not only know Dave but hold him in high regard,” said Bob Althoff, chairman of the NPDA. “Dave has great connections, and we are excited by the prospect of what his joining our team can mean for our continued success.”

This is particularly the case with the upcoming launch of the NPDA’s Education programming, said Bob Kee, vice chairman of the NPDA and head of the group’s Education Committee.

“This is true building-block work being done for this organization,” Kee said. “Education is at the heart of dealer success, and the NPDA stands ready to provide the best tools to help our Members achieve unsurpassed growth and profitability.”

For more information or to join the NPDA, visit www.npda.org

You May Also Like

Durango Harley-Davidson Welcomes New General Manager

Industry leader Tug Nethery joins the team to drive continued growth.

Tug Nethery

Durango Harley-Davidson (H-D) has announced Tug Nethery as general manager (GM), effective immediately. A seasoned professional with a proven track record in the Harley-Davidson dealer network, Nethery brings a wealth of experience to the Southern Colorado dealership.

Nethery joins the Durango H-D family under the ownership of Catie and Trevor Bird. Since the Bird family purchased the dealership in 2017, motorcycle sales have increased by 200%. The dealership also serves as the hub of the Four Corners Motorcycle Rally in Southwest Colorado. Nethery joins Durango H-D at a pivotal moment, as the Birds continue to expand their Harley-Davidson dealership portfolio and the Four Corners Motorcycle Rally.

Turn 14 Appoints Josh Perez as Marketing Manager, Powersports

Perez has spent over 20 years in the powersports industry.

Josh Perez, Turn 14
BRP Announces Organizational Structure Changes, Executive Leadership Appointments

Sandy Scullion, Patrick Dussault and Bernard Guy gain new responsibilites.

Erik Pritchard Steps Down as President, CEO of U.S Powersports Industry Associations

Under Pritchard’s 10-years leadership, these organizations weathered storms and came out stronger.

Erik Pritchard
Parts Unlimited Welcomes New Southeast Region Sales Rep

Devlin Howe will cover Tennessee, Kentucky and Virginia.

Devlin Howe

Other Posts

NPDA Updates From AIMExpo

The NPDA has had a very active presence at the show.

National Powersports Dealers Association, NPDA logo
BrandEcation to Debut All-New Powersports Connection Platform at AIMExpo

Redefining interactions between powersports brands and dealers.

Powersports Connection learning platform
Bridgestone Named Official Tire of Yamaha Champions Riding School

The new, multi-year partnership will feature leading products in Bridgestone’s premium motorcycle tire line to help riders gain sufficient confidence and comfort at each course.

Bridgestone Battlax Hypersport tires, Yamaha Riding School
Paul Devine Joins LeMans Corp. as Vice President, Sales and Marketing

Devine has held significant sales and marketing leadership roles in the industry.

Paul Devine