fbpx

MIPS to Feature Expanded Presence Across U.S. Motorcycle Marketplace Entering 2020

With its added expansion in the high-profile American market, MIPS will continue to focus on its commitment to protecting riders of all ages and skill levels, whether that’s on pavement or dirt.

With the new year kicking into high gear, MIPS AB, the Swedish-based innovator of multi-directional helmet protection technology, has announced an expanded presence across the United States motorcycle marketplace entering the 2020 calendar year. With a continually growing list of partner brands, American consumers now have a greater opportunity to purchase a helmet equipped with the innovative and research-driven Multi-Directional Impact Protection System (MIPS) Brain Protection System (BPS). Moreover, a growing number of professional athletes competing with the MIPS BPS have already found success on the track in the early stages of the new racing season.

Photo by Honda Racing Corporation

With its added expansion in the high-profile American market, MIPS will continue to focus on its commitment to protecting riders of all ages and skill levels, whether that’s on pavement or dirt. At the turn of the new year, MIPS has established a partnership with nearly 20 different motorcycle helmet manufacturers to utilize the BPS technology, including high profile companies like Alpinestars, Bell, Fox, Thor and Troy Lee Designs, with more to come. For each of these brands, the MIPS protection system isn’t limited to the highest-priced model and can be found at virtually every price point, including youth helmets. From a global perspective, as of the end of December 2019, MIPS technology has been utilized in 583 models from 103 different brands, representing leading brands in the bicycle, snow, equestrian, hockey, rock climbing and most recently, construction industries.

As a result of these partnerships, the MIPS protection system has extended into the professional racing scene, and now many of the best motorcycle athletes in the world rely on MIPS, notably in the off-road sector. Today, prominent racers all over the world like Ryan Villopoto, Aaron Plessinger, Dean Wilson, Cole Seely, Romain Febvre, Clement Desalle, Taylor Robert and Ricky Brabec have the opportunity to compete with an enhanced peace of mind knowing that well over 20 years of research and tens of thousands of physical tests have gone into the continued development of the MIPS system, providing a proven technology to reduce rotational motion.

As for Brabec, the Southern California off-road endurance specialist made history at the legendary Dakar Rally in Saudi Arabia in January, becoming the first American in 42 years to capture a class victory in the event. In addition to Dakar, Brabec has also hoisted the trophy at the famed Baja 500 and Baja 1000, making him the only rider in history to achieve victory at the three most storied off-road events. Throughout his journey, Brabec was protected via the MIPS BPS-equipped Alpinestars Supertech M10.

Link: MIPS

You May Also Like

Industry Veterans Marilyn Stemp and Steve Piehl Appointed to Sturgis Motorcycle Museum and Hall of Fame’s Board

Stemp and Piehl will begin serving on the board immediately.

Marilyn Stemp and Steve Piehl

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership

Other Posts

Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports
MAP Services Corp. Adds 13 New Brands to Portfolio of Clients

MAP Services leverages AI to enforce MAP policy and monitor compliance.

MAP Services