Staggering statistics show how important this safety feature is.
About 70% of American helmet buyers are unaware of rotational motion, a key contributor to traumatic brain injuries.
Mips continues to
redefine new helmet concept testing, launching the next phase of its
Virtual Test Lab.
Hart will serve as Mips’ safety ambassador, centering around head protection.
This newfound collaboration will include the expansion of Team Mips into the motorsport discipline with the addition of Honda riders Tim Gajser and Mitch Evans.
Mips AB, a global leader in helmet safety technology, has published its annual report for 2020.
As part of the updated classification system, all future Mips-equipped helmets will be branded with the new product class and include a new hang tag, designed to inform and educate consumers about Mips.
Amidst this gathering of the finest motocross talent in the world is a star-studded lineup of international athletes that will race with the protection of Mips, the helmet-based safety technology company.
With this tool, MIPS uses state-of-the-art computer science to replicate and predict the response in helmet testing as well as in real-life impacts, more quickly and efficiently.
Z1R took one of their most versatile helmets, the Range dual sport, and upgraded it with the latest and greatest protection from MIPS.
With its added expansion in the high-profile American market, MIPS will continue to focus on its commitment to protecting riders of all ages and skill levels, whether that’s on pavement or dirt.
The gathering served as an ideal opportunity to bring together a collection of some of the most important figures in the industry, where MIPS executives educated the group on the science behind the MIPS and provided an avenue for attendees to spread critical awareness throughout the industry and its consumers.