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MIC Directors Elect New Leadership for Powersports Trade Association

The Motorcycle Industry Council Board of Directors elected a new chair, vice chair and secretary/treasurer to help guide the industry as it looks to strengthen market expansion efforts. The board also approved a process to refine the industry’s strategic plan during its latest meeting.

The Motorcycle Industry Council Board of Directors elected a new chair, vice chair and secretary/treasurer to help guide the industry as it looks to strengthen market expansion efforts. The board also approved a process to refine the industry’s strategic plan during its latest meeting.

Paul Vitrano, vice president of global government relations at Polaris Industries Inc., will serve as chair, succeeding Dennis McNeal, who retired in December as vice president of motorcycle operations at Yamaha Motor Corporation, U.S.A. McNeal, who was elected chair in 2014, also retired from the MIC board.

Chuck Boderman, vice president, Motorcycle Division at American Honda Motor Co., Inc., was named vice chair, and Jim Woodruff, COO at National Powersport Auctions, will serve as secretary/treasurer. Tim Buche will continue as president and CEO.

Left to Right: Vitrano, Boderman, Woodruff

“I am deeply honored to have the opportunity to serve the industry as MIC chair,” said Vitrano, who is also on the boards of the Motorcycle Safety Foundation, the Recreational Off-Highway Vehicle Association, the ATV Safety Institute, the National Motorcycle Safety Fund and the Right Rider Access Fund. “While we continue to face many challenges ahead, it is also a very exciting time as we find ways to expand our consumer base and work together on outreach and on building a strong community with the public and within the powersports industry.”

For more info: mic.org.

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