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Harley-Davidson Celebrates African American Riders, Announces Daytona Custom Bike Showcase

Throughout history, African Americans have had a defining impact on the culture of motorcycling from William B. Johnson, the first African American Haley-Davidson dealer, to Bessie Stringfield, the first African American female to ride solo cross-country on a Harley-Davidson motorcycle.

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Throughout history, African Americans have had a defining impact on the culture of motorcycling from William B. Johnson, the first African American Haley-Davidson dealer, to Bessie Stringfield, the first African American female to ride solo cross-country on a Harley-Davidson motorcycle.
 
This year, Harley-Davidson celebrated the contributions of African Americans to the culture of motorcycling during Black History Month by hosting “Brothers of the Bike,” a one-time exhibit at The 40/40 Club in New York City, featuring archival photos, video, customized motorcycles and the city’s most prominent African American riders, media and influencers. 

Custom Bike Showcase at Daytona Bike Week

Harley-Davidson motorcycle owners are invited to enter their customized bikes in the all-new H-D1 Custom Bike Showcase presented by Best Western.

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Riders can enter their motorcycles any time during Daytona Bike Week, March 5 to March 12, from 10 a.m. to 4 p.m. at the Harley-Davidson Beach Street location at Riverfront Park.

Winners will be selected daily by a random drawing for a total of eight winners, who each receive two nights lodging at a Best Western Hotel and a $200 H-D gift card. Select bikes from the Showcase will be posted online at www.harley-davidson.com/daytona.

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