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Durango Harley-Davidson Welcomes New General Manager

Industry leader Tug Nethery joins the team to drive continued growth.

Durango Harley-Davidson (H-D) has announced Tug Nethery as general manager (GM), effective immediately. A seasoned professional with a proven track record in the Harley-Davidson dealer network, Nethery brings a wealth of experience to the Southern Colorado dealership.

Nethery joins the Durango H-D family under the ownership of Catie and Trevor Bird. Since the Bird family purchased the dealership in 2017, motorcycle sales have increased by 200%. The dealership also serves as the hub of the Four Corners Motorcycle Rally in Southwest Colorado. Nethery joins Durango H-D at a pivotal moment, as the Birds continue to expand their Harley-Davidson dealership portfolio and the Four Corners Motorcycle Rally.

“We are fortunate to have one of the most successful GMs in the Harley-Davidson dealer network joining Durango H-D,” said Trevor Bird, Durango H-D owner. “His proven track record and understanding of the Harley-Davidson brand make him the ideal choice to lead Durango H-D into the next phase of growth and development. In his short time with us in Durango, he has already made a positive contribution and is an excellent fit for our team.” 

Nethery previously served as general manager with Thunderbird Harley-Davidson in Albuquerque, New Mexico. In his new role, Nethery will continue to develop the team at Durango H-D as it works to become the most desirable powersports dealership in the Four Corners region. His vision and expertise will help drive Durango H-D’s continued growth and elevate the Harley-Davidson experience in the Four Corners region.

“I am extremely excited about the Bird family’s vision and growth plans for Durango Harley-Davidson and beyond,” added Nethery. “The culture at Durango H-D is as good as the views you get to experience when you buy or ride a bike here!”

For additional information about Durango Harley-Davidson, visit durangoharley.com.

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