Dealers Upbeat Early in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in January but improved sequentially. The general theme in the marketplace is that consumer interest was focused on utility products and Maverick X3 models depending on the region.

On the utility side of things, we believe there was some incremental sell through on mid-to-high price point units compared to December. While inquiring about January trends, contacts shared early excitement for Can-Am’s new four-seat recreational UTV, the X3 Max.

In the heavyweight motorcycle market, the new 2017 Harley Milwaukee-Eight models continue to drive foot traffic at dealerships, but the bulk of sales appear to be occurring on carryover 2016 inventory and used bikes – in large part due to attractive incentives provided by dealers.

While there are still no tangible signs of improving end-market demand, the sentiment among dealers seems to be improved – more so in ORVs than motorcycles. Specifically, dealer contacts are clearly hopeful that a pro-growth administration that features significant tax reform will be supportive of stronger business in 2017.

Further, many contacts have noted that their customer base leans red, which should serve as an added psychological boost. In many respects, this is the most positive that we have heard dealers in months.

For a complete copy of Seth’s research this month, download the PDF here.

You May Also Like

Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees

Whether shopping for a vehicle or an accessory, powersports purchases are an emotionally driven experience, and selecting the right items can be daunting. This is especially true for new riders eager to begin this adventure who may be unsure of where to start. That’s why customers look to product experts.

Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer

Other Posts

Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
2024 e-Kinder Race Models

Electric adventure for the kids.

2024 e-Kinder bikes
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports
To E-Bike or Not to E-Bike?

When it comes to e-bikes, it’s the wild, wild West out there.