fbpx

Dealers Upbeat Early in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in January but improved sequentially. The general theme in the marketplace is that consumer interest was focused on utility products and Maverick X3 models depending on the region.

On the utility side of things, we believe there was some incremental sell through on mid-to-high price point units compared to December. While inquiring about January trends, contacts shared early excitement for Can-Am’s new four-seat recreational UTV, the X3 Max.

In the heavyweight motorcycle market, the new 2017 Harley Milwaukee-Eight models continue to drive foot traffic at dealerships, but the bulk of sales appear to be occurring on carryover 2016 inventory and used bikes – in large part due to attractive incentives provided by dealers.

While there are still no tangible signs of improving end-market demand, the sentiment among dealers seems to be improved – more so in ORVs than motorcycles. Specifically, dealer contacts are clearly hopeful that a pro-growth administration that features significant tax reform will be supportive of stronger business in 2017.

Further, many contacts have noted that their customer base leans red, which should serve as an added psychological boost. In many respects, this is the most positive that we have heard dealers in months.

For a complete copy of Seth’s research this month, download the PDF here.

You May Also Like

Apparel Pro: Snowmobile Helmets

Keep your face warm and vision clear.

snowmobile helmet, snowmobile

Since time immemorial, when riding sleds across the snow, residents of polar regions have been protecting their faces from being chapped by arctic winds. Today, we’ve got powered sleds to whisk us through winter wonderlands, and we can trade in those classic fur hoods, scarves and balaclavas for helmets instead. While those in the furthest reaches of the north, such as Alaska or the Northwest Territories, still tend to ride at a slower pace — even on snowmobiles — and opt for yesteryear’s facial gear, down in the Lower 48 and southern Canada, most snow-goers will need to decide which types of snowmobiling helmets best suit their riding styles and comfort needs.

Tips for Selling Snow Bikes and Snowmobile Accessories

Let it snow and let the cash flow.

snowmobile dealership, snowmobiles, accessories, snow apparel
What Is a Snow Bike?

How does it differ from a snowmobile, and who is the target audience?

YETI SnowMX
Destination Dealership: Indian Motorcycles of Sturgis, South Dakota

Indian Motorcycles of Sturgis centers its business plan around the status of Sturgis as both a destination in itself and as an entry point to the scenery and roads in South Dakota’s Black Hills area.

Popular Snowmobile Accessories

Which accessories will customers need before they even leave the showroom with their new sleds?

snowmobile, accessories

Other Posts

Dealing with Multi-Generational Dealership Employees

Understanding generational gaps and differences is part of working on the business. How are you dealing with it?

Choosing the Right Snowmobile

Help your customers know which sleds are right for them.

Arctic Cat, Snowmobiles, Mountain
Have You Added One Brand Too Many?

Think twice or even three times about adding additional brands to an already successful dealership.

Motorcycle business, background, motorcycle showroom, blurry abstract, blurred background and can be an illustration of motorcycle parking articles
Gift Ideas for Riders

Help your customers find the right gifts this season.

gift, motorcycle, Santa hat