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MIC Members Now Have the Power of Data

New interactive dashboards and historical sales data files are now available on the Motorcycle Industry Council’s website.

Motorcycle Industry Council
Triumph Motorcycle Dealers Rank 1st for Easy Appointments

Across the powersports industry, one in seven powersports customers failed in an attempt to schedule service.

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A Better Way to Ride a Motorcycle

A recent study predicts realistic motorcycle riding behaviors while considering human factors and ergonomic trade-offs.

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MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Dealers Upbeat Early in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in January but improved sequentially. The general theme in the marketplace is that consumer interest was focused on utility products and Maverick X3 models depending on the region. On the utility side of things, we believe there was some incremental sell

Consumers Skittish, Market Volatile in July

[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that retail sales for dealers remained soft in July. The most commonly cited reason for the softer year-over-year sales results was a reduction in OEM promotional support sequentially, as well as tough comps in the ATV market. As a result, dealers finished the month with too much inventory

January 2016 Average Wholesale Pricing in Review

The outlook for 2016 looks steady [dropcap]J[/dropcap]anuary’s Average Wholesale Pricing (AWP) mirrored December’s performance. Compared to the prior 3-month average, prices were flat for all street categories except for metric cruisers, which declined due to product mix. Off-road categories were down slightly from the prior 3-month average and were roughly even with last year. Compared

A Tough December

Mother nauture nuetralizes winter sales [dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that December was another tough month for dealers across North America. Indeed, it appears that the weakness in November intensified somewhat in December, which ended 2015 on a bit of a sour note. While there was some talk of slow traffic trends, and