Following the Trail of the 2020 Off-Road Market

As the saying goes: hindsight is 20/20, but nothing we have experienced in 2020 so far has given us a clue as to what would happen next. It has been one of the most unpredictable and tumultuous six months that we can remember. However, the powersports industry has adapted and thrived in many cases as we move into a new normal.

COVID-19 Can’t Stop Royal Enfield’s U.S. Momentum

Across the globe, COVID-19 has changed the way OEMs do business, from delayed manufacturing and shipping along with management working remotely. MPN spoke with Royal Enfield’s Marketing Lead, Breeann Poland to check in on how the company is managing during the pandemic.

Shop Talk: Universal Law

Another Universal Law is the Law of Attraction. Simply put, we attract into our lives whatever we put out. What the heck does that mean? It means, what you do is what comes back to you. Has this ever happened to you?

Cross Country Powersports & Cross Country Cycle

Today, Cross Country Powersports is a very successful multiline motorcycle shop. The story of how it began shows that there is no one path to success in this industry. Neither Dan nor Lois Notte, the owners, had ever worked in the motorcycle world before they bought their dealership.

Tech Tips: Shock Absorbers

Most motorcycle technicians are far more familiar with servicing forks than shock absorbers. Shock absorbers are a bit mysterious with their pressurized nitrogen gas, and often minimum maintenance requirements.

Lifelong Riders Created from Harley-Davidson Riding Academy

Despite these challenging times, Harley-Davidson Rubber City in Cuyahoga Falls, OH, has yet again certified an entire class of motorcyclists. Believe it or not, I’m lucky enough to be one of them!

Can Ya Dig It? The Bigun Rick Show & The Sea Hag

My beer joint has been in business for 25 years and it is the hangout and meeting place for anybody and everybody on two wheels, mainly Harley-Davidson enthusiasts!

Apparel Pro: Selling Gloves

There’s a great debate between riders about the need for gloves. For those who choose not to use them, you might be able to convert them based on four factors: comfort, grip, protection and style.