Apparel Pro: Selling Gloves

There’s a great debate between riders about the need for gloves. For those who choose not to use them, you might be able to convert them based on four factors: comfort, grip, protection and style.

There’s a great debate between riders about the need for gloves. For those who choose not to use them, you might be able to convert them based on four factors: comfort, grip, protection and style.  As these are the elements that a glove-wearing customer will be looking for when shopping, you need to make sure your inventory provides them regardless.

First, let’s look at comfort. Riders will be out in all kinds of weather, so it’s best to stock all-season gloves, lighter gloves for warmer weather and thicker or heated gloves for colder days. After all, riders will want to protect their hands from chaffing and blistering, because nothing is more uncomfortable than gripping the handlebars with cracked and/or tender skin.

While many synthetic gloves are quite breathable, some warm-weather gloves go beyond to promote extra cooling with an expanded mesh panel covering the back of the hand. On the flip side, there are also windproof gloves featuring windproof fabric over the backs of the hands and on the fingers. Cold-weather gloves can come in slim, neoprene types or thicker, insulated ones. These insulated ones may even have waterproof lining and drain holes for moisture runoff.   

The second concern is grip. Sweaty hands are slick, whereas gloves (which can prevent sweating) provide a better hold. In addition, more and more gloves are featuring a pre-curved design to prevent tension in the stretched fabric from fighting against the finger muscles. Leather is a prime gripping material, but many synthetic gloves will feature silicone or other special lining material in the gripping areas. Another tactile feature that some gloves have is touchscreen-compatible fingers — not necessarily important for riding, but it could be a tipping point for any customer in today’s digital age. 

Protection is the third key factor. After all, when we fall, our first instinct is to reach out and prevent our upper body from connecting with the ground, meaning our hands will be the first point of impact. Without gloves, the delicate skin of riders’ hands will be torn up. All-leather gloves provide that sort of protection around the entirety of the hand, but synthetic gloves, which often focus on the extra comfort qualities mentioned above (as well as style, which we’ll get to), will often include leather on the palms, since those are the likely sources of impact. However, knuckles are also easy to tear, so many premium gloves feature injection-molded knuckle armor that already conforms to the knuckles’ shape.

Finally, let’s talk style. Gloves come in a wide variety of designs and colors meant to suit most any taste and piece of gear on the market. There are, of course, the classic black and brown leather gloves as well as leather half gloves, which expose the fingers, knuckles and wrist. The latter certainly provide style and some protection, but they do so at the cost of full protection, better grip and total comfort.

As long as you offer a variety of gloves, you sport a better chance of turning a non-glove user into a buyer; regardless, you’ll be able to please the legions of glove-users out there.

You May Also Like

Zero Motorcycles and REV’IT! Collaborate on EV Apparel Collection

Zero and REV’IT! have joined forces to bring new premium protective technical apparel to electric motorcycle riders.


Zero Motorcycles and REV'IT! have announced their partnership in developing a limited-edition collection of electric motorcycle apparel. This collaboration brings together two industry leaders to define style, performance and safety in the world of electric mobility and powersports.

By leveraging Zero Motorcycles' pioneering expertise in motorcycle technology with REV'IT!'s innovative approach to motorcycle apparel, this collaboration defines a new standard for premium electric motorcycle gear. The collection showcases the perfect fusion of fashion-forward design, advanced materials and state-of-the-art functionality tailored specifically for the needs of electric motorcycle riders.

Helmet Safety: Navigating the Shift Towards Rotational Protection

Helmet protection standards took a recent step forward in the European Union.

Mips lab testing on a helmet
How Motorcycle Gloves Enhance Grip and Control

A firmer grip creates an easier and more confident riding experience.

motorcycle gloves, grip, handlebars
Earpeace Moto Pro Adventure Edition Earplugs

Available in a 27-decibel Pro filter set, the Moto Pro Adventure Edition includes contour earplugs in small, medium and large sizes along with an aluminum carrying case.

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection

Other Posts

At Greenville Motor Sports, Hunting and Farming Vehicles Thrive

Family-owned and -operated, Greenville Motor Sports is the go-to destination in the Mississippi Delta for powersports needs.

Greenville Motor Sports
NPA Pre-Owned Market Update: April 2024

New and used sales look very similar to 2023.

National Powersport Auctions, NPA, Market Report
NYC Norton Is Vintage Racing Paradise

Kenny Cummings, the owner of NYC Norton, doesn’t want his exact location in Jersey City, NJ, disclosed. But, inside, it’s a vintage Norton and racing heaven.

Kenny Cummings NYC Norton
How Dealers Can Manage the Bloat From Growth

There are four things to add to your “beat the bloat checklist.” This advice applies if you run a department or own the dealership.