Gear Up – A Way Of Life
[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time
9 Tips to Get Your Customers Ready for the Commute
It’s that time of the year where two-wheeled transportation becomes a more viable option for many commuters.
Missing Something From Your Retail Experience?
When you work in an industry that caters to just 3 percent of the American public, phrases like “customer retention” and “customer relationship management” aren’t just idle business chit-chat.
Shifting Gears: May 2015
Digital media guy shifts gears: Justin Dawes has left MotorcycleUSA.com.
Top of the Class: 2016 Yamaha Wolverine R-Spec
Last month, Yamaha hosted a Wolverine R-Spec press ride for invited media at the Disneyland of OHV riding trails – Brimstone Recreation area in Huntsville, Tenn.
Who’s Got a MAP?
I recently wrote about how many aftermarket distributors that are selling to us are also selling direct to our customers at a discount
April Wholesale Pricing In Review
Average Wholesale Pricing in April was up over the prior three months, especially for off-road product categories.
Killing It With Kindness
When you were learning to drive, your dad probably told you not to rev the snot out of his car. OK, his car – his rules.
ATV/UTV/SxS Segment Continues to Evolve
For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.
Parts for Scooters: Fast-Growing Start-Up is a Big Player in a Small Market
For dealers who have any involvement in the scooter market, Parts for Scooters is a well-known name.
Survey Says: Powersports Techs in Demand
Although some of you may tend to think of TV game shows when you hear the term “survey says,” MPN’s annual Powersports Industry Profile speaks volumes.
DMS Stands For Dealer Mentioned Solutions
Dealer management systems today are no longer a new technology within the powersports industry.
